Chris Gattis

As an entrepreneur and coach, I have helped hundreds of others become successful entrepreneurs themselves. I understand how to hone a business model, launch a business and keep it growing, by applying real world knowledge with the skill that only comes from years of experience.

I’ve been fortunate to have lived in different parts of the country and had many different work experiences. I’m a Huntsville, Alabama native and attended Auburn University. I started my work career in 1983 at a small mutual savings & loan association in West Point, Georgia. In 1988 got my first manufacturing experience as the controller at Knauf Insulation, a fiber glass manufacturing plant in Lanett, Alabama. Three years later, I was transferred to the Indianapolis, Indiana area as credit manager at the corporate office. In 1999, they gave me an opportunity to run a manufacturing facility that produced expanded polystyrene insulation located in Lebanon, Ohio, just north of Cincinnati. In 2002, I moved further north to the Boston area as CFO of an industrial insulation products distributor.

In late 2008, this Alabama boy had to get back home! My wife and I relocated to Huntsville and I joined Ad4! shortly thereafter.

I’ve been a corporate CFO, a general manager, a site selection consultant, and crisis management/turnaround consultant, among others. I’ve served on planning commissions and zoning boards, I’ve run for political office, and promoted politicians. I use all these real-world experiences to help businesses build their own lemonade stand empires.

My biggest passions are my faith, my music, the Auburn Tigers, and the American Cancer Society. I volunteer for and serve on the leadership board for the American Cancer Society. I am surviving prostate cancer and try to use that platform to spread the Good News about the God that saved me and the early detection strategies that may save you. I play tenor sax in First Baptist Church orchestra. We have a big band and a sax ensemble we call The Thundering Herd! I’m a graduate of and ridiculously passionate fan of the Auburn Tigers.


Posts by Chris Gattis

10 Questions to Ask Before Branding

There are hundreds of questions that we ask when doing a brand development project. We ask questions of the brand owners. We ask questions of the employees. We ask questions of the brand’s customers and vendors. People get tired of … Read more →

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Guerrilla Politics: A Brand Study

Long-time talk radio host Dale Jackson has launched a TV show, Guerrilla Politics. Co-staring political analyst, Dr. Waymon Burke from Calhoun Community College. The show format, loosely based on the ESPN Pardon the Interruption show, features lively discussion on topics … Read more →

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ROI: An AMG Case Study

ROI, or Return on Investment, is THE measure of effectiveness for advertising campaigns. Ad4! is blessed is lots of great clients, and one of our favorites is AMG, Audiology Management Group, Inc. The Audiology Management Group is an ENT member … Read more →

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Advertising Your Business

Advertising your business is more than selecting a network or radio station that you like. Actually, that’s not where you start at all. Successful advertising campaigns start with research. I know, that’s not what you wanted to hear! At the … Read more →

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The Future is for Storytelling

What story does your brand tell? We’ve talked about promoting your brand by telling your story, your way. The future is for brand storytelling. Brands that do a better job of communicating their brand promise through stories will perform better … Read more →

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What You Want for Christmas

We had some fun with the Coach Christmas commercial last week. Now for one that’s a little more serious. SPOILER ALERT:  GET YOUR TISSUE READY We see all kinds of commercials during the holiday season. Everything from big production numbers … Read more →

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Community Branding for Limestone County

Ad4! recently completed rebranding and a new website for Limestone County, Alabama. Community Branding is one of our specialties. This was an especially fun project. We love meeting in Athens, home of the Limestone County government. It’s a beautiful and … Read more →

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