The Future is for Storytelling

What story does your brand tell? We’ve talked about promoting your brand by telling your story, your way. The future is for brand storytelling. Brands that do a better job of communicating their brand promise through stories will perform better … Read more →

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A Case of Trust

Custom Trucks is one of my favorite Ad4! clients. They have everything a boy could want: trucks, truck stuff, big dogs, and The Pickup Truck Girls. What’s not to like? But why does Custom Trucks like Ad4!? Turns out there … Read more →

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10 Questions to Ask Before Branding

There are hundreds of questions that we ask when doing a brand development project. We ask questions of the brand owners. We ask questions of the employees. We ask questions of the brand’s customers and vendors. People get tired of … Read more →

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Guerrilla Politics: A Brand Study

Long-time talk radio host Dale Jackson has launched a TV show, Guerrilla Politics. Co-staring political analyst, Dr. Waymon Burke from Calhoun Community College. The show format, loosely based on the ESPN Pardon the Interruption show, features lively discussion on topics … Read more →

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More Effective Media Buying: Part 3

The final part of more effective media buying consists of 3 steps. Step One: Situation Analysis. Who/what is your competition? How do their products compare to yours? What makes your accounts and services stand out? Who is your target market? … Read more →

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More Effective Media Buying: Part 2

Audience Measurement Tools: Media outlets use a variety of means to monitor the size and characteristics of their audience. Here’s an overview of the most common measurement tools.   Broadcast Television. ACNielsen is the major research company for broadcast television … Read more →

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4 Tips for Creating a Tagline

A tagline is a short description that is created to leave a lasting effect during a short encounter  and will summarize the overall benefits of a business. However, creating a memorable tagline can be challenging. Your tagline is supposed to communicate to your … Read more →

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