Brand X: Don’t get lost in the crowd

Branding has become the foremost way companies distinguish themselves. In fact, it is not limited to companies. People – such as actors and athletes – concern themselves with their “brand” to make sure their image and reputations are acceptable. Athletic … Read more →

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ROI: An AMG Case Study

ROI, or Return on Investment, is THE measure of effectiveness for advertising campaigns. Ad4! is blessed is lots of great clients, and one of our favorites is AMG, Audiology Management Group, Inc. The Audiology Management Group is an ENT member … Read more →

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Advertising Your Business

Advertising your business is more than selecting a network or radio station that you like. Actually, that’s not where you start at all. Successful advertising campaigns start with research. I know, that’s not what you wanted to hear! At the … Read more →

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The Future is for Storytelling

What story does your brand tell? We’ve talked about promoting your brand by telling your story, your way. The future is for brand storytelling. Brands that do a better job of communicating their brand promise through stories will perform better … Read more →

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A Case of Trust

Custom Trucks is one of my favorite Ad4! clients. They have everything a boy could want: trucks, truck stuff, big dogs, and The Pickup Truck Girls. What’s not to like? But why does Custom Trucks like Ad4!? Turns out there … Read more →

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