Branding

No business, even the most mundane, can truly flourish without a distinct brand — those special ingredients that define your brand’s look, feel, and personality. Your brand can be as simple as, well, you and your personal characteristics, talents, and presentation, if you’re a sole proprietorship, or as elaborate as a full suite of carefully-selected elements, including […]

No matter what kind of business you’re in, you know that establishing a brand — a look, feel, and way of doing things that evokes a certain desired response from consumers — is essential. There’s another type of branding, though, that is equally important for anyone who wants to differentiate themselves — whether that’s among

Every single business or organization needs a brand identity that tells their story. Branding consists of a lot of different elements — tangible things like your logo, color scheme, and tagline, as well as intangible things like your values and unique selling proposition. You want your customers to recognize your brand, feel something when they

How would you describe your organization’s brand? Is it the tagline you created when you opened your very first location?  The logo that’s emblazoned on your fleet of vehicles? Or maybe you believe it’s simply your business name. In a way, none of these answers are wrong. However, they’re not exactly correct, either, because your