Brand X: Don’t get lost in the crowd

Branding has become the foremost way companies distinguish themselves. In fact, it is not limited to companies. People – such as actors and athletes – concern themselves with their “brand” to make sure their image and reputations are acceptable. Athletic … Read more →

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10 Questions to Ask Before Branding

There are hundreds of questions that we ask when doing a brand development project. We ask questions of the brand owners. We ask questions of the employees. We ask questions of the brand’s customers and vendors. People get tired of … Read more →

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Guerrilla Politics: A Brand Study

Long-time talk radio host Dale Jackson has launched a TV show, Guerrilla Politics. Co-staring political analyst, Dr. Waymon Burke from Calhoun Community College. The show format, loosely based on the ESPN Pardon the Interruption show, features lively discussion on topics … Read more →

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4 Tips for Creating a Tagline

A tagline is a short description that is created to leave a lasting effect during a short encounter  and will summarize the overall benefits of a business. However, creating a memorable tagline can be challenging. Your tagline is supposed to communicate to your … Read more →

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Brand Promise: What & Why

  Over the course of a brand audit, we’ll take a look at your current branding, which includes your Brand Promise, among other qualities.   First you might ask yourself, “What is a Brand Promise?”   A brand promise is an idea … Read more →

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Why a Brand Audit?

Is your Brand Working? What does the local public think about your Brand? Audited your business books lately? How does your Brand stack up to the competition?   Brandwatch.com defines a brand audit as a detailed analysis that shows how … Read more →

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The Ad4! Logo History

Although the brand promise of Ad4! Group has always been the same, Ad4! has enjoyed over 10 years of evolution of the Ad4! logo in the Huntsville, Alabama market.  Enjoy the following history of symbols that have represented and sustained … Read more →

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