More Effective Media Buying: Part 3

The final part of more effective media buying consists of 3 steps. Step One: Situation Analysis. Who/what is your competition? How do their products compare to yours? What makes your accounts and services stand out? Who is your target market? … Read more →

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More Effective Media Buying: Part 2

Audience Measurement Tools: Media outlets use a variety of means to monitor the size and characteristics of their audience. Here’s an overview of the most common measurement tools.   Broadcast Television. ACNielsen is the major research company for broadcast television … Read more →

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