4 Marketing Tips to help keep your business successful in 2017


You should keep an eye on what’s coming next so you can stay ahead of the competition. Effective marketing requires a regular knowledge of upcoming trends. Here are 4 marketing tips to help keep your business successful in 2017.


1. Blog

Over the past few years, blogging is a trend that nearly every business has adopted. It is a great way to utilize SEO practices as well as get your business noticed. However, most businesses focus on quantity rather than quality. With quality blog posts, your business will emerge at the top of search results for subjects related to your service offering which will lead to more visitors to your website.


2. Social Media Marketing

Social media marketing has become a critical part of marketing effectiveness in the last few years. Businesses need to pay attention to personalization like targeting based on interest and tracking behavior because they cannot afford to become complacent with their social media strategies.

3. Visual Marketing

While graphic design has always been significant, it will need more attention in 2017. Businesses need to be seen with influential graphic content because viewer engagement periods are shorter and social feeds are more crowded.


4. Email Marketing

Don’t misjudge the success of email marketing. A number of businesses see it as irrelevant since social media has grown. But the truth is that email marketing is still significant to business growth. As long as businesses focus on helpful content like industry news, guides and links to your blog content- Emails about sales every few days will only run your customers off. Also remember to make your email content engaging as well as informative.

Ad4! specializes in Communication that Counts! Visit our “contact us” page and let Ad4! take the stress out of your marketing!

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Meet the Author

Sarah Otto is Ad4!’s research-savvy, Executive Manager. In this position, she manages current production schedules and is in charge of new business development.

Otto’s incredible knack for using networking tools like LinkedIn has gained Ad4! both a local and a national audience with business owners and influencers. If you find her on LinkedIn, you will see that she proudly refers to ...

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