Michael Kilpatrick, Author at Ad4! Group

Michael Kilpatrick

Michael Kilpatrick is a national ADDY and EMMY award-winning producer and creative content provider for radio, television, print and music media since 1985. Also a respected musician, musicologist, and producer/engineer, Michael has performed and worked with artists such as Rock’n’Roll Hall Of Famers Cheap Trick, indie-rock pioneers Fugazi, underground rock idol Jonathan Richman, soul music vanguard FAME Records of Muscle Shoals, and he has toured the US with legendary first-wave LA punk rock legends, X. He brings a thorough, focused, and informative style to his writing, and has been published in countless local, regional and national publications and websites. He resides in Huntsville, Alabama.

Be More Strategic in Your Thinking

Did you know that a staggering 90% of business executives spend less than one hour per month discussing strategy? Even worse, studies show that more than 95% of a typical workforce doesn’t understand its company’s strategy. Your business strategy is crucial. Refining that strategy (and educating your employees) can help keep your company ahead of the curve …

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Strategy or Plan: Know the Difference in Four Minutes!

There is a massive difference between having a “plan” and having a “strategy.” Do you know the difference? Here’s an illustration: You’re asked to host a last-minute dinner meeting tonight for a prospective client you have been courting for months. You’ve been waiting on this big break for months, and you’re sure that a successful evening will …

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