What is Your Website Trying to Tell You? And Are You Listening?

Marketing, Strategy /

Today, most business owners understand that having a website is vital to their survival and growth. Your website is your company’s virtual storefront, inviting current and potential customers to learn more about you and your products or services, place orders, schedule appointments, get directions, or even leave a review. It’s a multipurpose, multitasking, multifaceted marketing […]

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Are Brochures, Flyers, and Handouts Still Relevant in the Digital Age?

Advertising, Branding, Content, Marketing /

When was the last time you wrote a letter, stuffed it in an envelope, and stuck it in your mailbox? That tedious task is virtually extinct thanks to texts, emails, and instant messaging. Do you still get a paper bill for your utilities and credit cards, and write a check for payment? Probably not since

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Why Artificial Intelligence Will Never Replace Human Content Creators

Content, Marketing Strategy, Uncategorized /

Since its launch in late November 2022, there’s been tons of buzz in the media about ChatGPT, the artificial intelligence tool that follows instructions, answers questions, and can easily produce a full-length college-level essay within minutes of an assignment deadline. The potential of ChatGPT and models like it has inspired businesses to adapt AI for

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Websites 101: A Pro’s Best Practices to Make a Powerful Impression

1 Comment / Marketing, Web Design /

Business owners wear a lot of hats, but unless you’re in the marketing or IT fields, “website designer” isn’t inscribed on one of your many caps. That’s probably why so many business websites become outdated, contain errors … or never come to fruition at all. These days, however, an out-of-date, issue-ridden, or nonexistent website just

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Time to Rebrand?

Branding /

Every single business or organization needs a brand identity that tells their story. Branding consists of a lot of different elements — tangible things like your logo, color scheme, and tagline, as well as intangible things like your values and unique selling proposition. You want your customers to recognize your brand, feel something when they

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Pitch Perfect: Mastering the Art of the Elevator Pitch (Part 1)

Marketing Strategy, Strategy /

Fun fact: The average elevator ride lasts about 118 seconds. Why does this matter? Imagine this scenario… You step onto an elevator and there, right there just inches away from you, is the CEO you’ve been trying to get in front of for months but could never quite connect with. He will be trapped in

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