The Ad4! Logo History
Although the brand promise of Ad4! Group has always been the same, Ad4! has enjoyed over 10 years of evolution of the Ad4! logo in the Huntsville, Alabama market. Enjoy the following history of symbols that have represented and sustained Ad4! since 2004. 2004: The original logo.Looking back, this one makes us smile. Felica had […]
Have You Been Naughty or Nice?
With nearly 1.2 million views, the ‘Holiday Film by Coach’, what you and I would call a commercial, is a hit. At least a viral hit. I love and hate this ad. https://youtu.be/2TJXbFdz3xY Why I Hate this Ad This one is easy. It represents all that is wrong with Christmas. Now I realize that not […]
Rebranding Your Business
Sure, the rebranding process probably sounds a little outrageous to any entrepreneur. I mean, who has time to try to isolate the perfect shade of “firetruck red” or choose between an octagon and a hexagon, right? Why Rebrand? But branding isn’t just about logos, taglines and colors. It’s about the consumer purchase process, and it […]
Is your brand working?
How can you tell if your brand is working for your business? Is your brand working for you? Business owners are generally reluctant to change or update their brand, and rightfully so. But is your brand a good reflection of your company vision? Maybe the better question is do you know what your company stands […]
Can you keep a secret?
Ad4! knows branding. I frequently speak to groups about branding and how to use brand culture to drive business improvement. Last March, I spoke at the Industry Week Roundtable in the Rockies event in Vail, Colorado. The event is designed to support economic developers in their never-ending quest to position their community in a positive […]
Blogging for Business Owners 101
If you’re reading this post, you probably understand the importance of adding blog content to your company’s website. A blog can help you establish yourself as the one-and-only wizard of whatever it is you do, help you get found online, and give you an excuse to keep in touch with your customers (whom you’ve magically […]
Fonts and Colors in Branding
It seems that everyone wants a brand these days. They want this brand – both personal and professional – to stand above the rest, be noticed, and be their calling card for success. All of that sounds wonderful, and, for the most part, it’s not too lofty a goal, unless that brand doesn’t quite live […]
Marketing Plan Template: Summary
Creating a marketing plan can be a simple exercise if you follow the plan. Do your research to understand your industry, market segments, competition, and customers. With a critical eye, review your own company’s pros and cons. Plan your strategy by identifying your unique sales proposition, brand, product pricing and distribution channels, and promotional goals. […]
Marketing Plan Template: Monitor
Monitor Not to be forgotten is the last step, monitoring. It is just as important as the other steps, but frequently never happens. You’ve researched and planned and devised and scheduled and now you’re tired and just want to get to work. Your tactic takes place and start thinking about the next one without analyzing […]
Marketing Plan Template: Action Plan Part 4
This week we will look into Putting it to Work. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work The Action Plan Putting these various tactics into practice is the key to the marketing plan. If you don’t actually do something, nothing […]