Long-time talk radio host Dale Jackson has launched a TV show, Guerrilla Politics. Co-staring political analyst, Dr. Waymon Burke from Calhoun Community College. The show format, loosely based on the ESPN Pardon the Interruption show, features lively discussion on topics of interest to those in North Alabama and the entire state. Guerrilla Politics airs on […]
Guerrilla Politics: A Brand Study Read More »
A tagline is a short description that is created to leave a lasting effect during a short encounter and will summarize the overall benefits of a business. However, creating a memorable tagline can be challenging. Your tagline is supposed to communicate to your current and potential customers what sets your business apart from your competitors. It also states
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Over the course of a brand audit, we’ll take a look at your current branding, which includes your Brand Promise, among other qualities. First you might ask yourself, “What is a Brand Promise?” A brand promise is an idea that is expressed to go beyond the normal benefits that have succeeded in the past
Brand Promise: What & Why Read More »
Over the course of a brand audit, we’ll take a look at your current branding, which includes your Brand Image, among other qualities. Brand image is more than just a logo that identifies your business, product or service. It is a combination of the connections consumers make based on every interaction they have with your business. Most small
Is your Brand Working? What does the local public think about your Brand? Audited your business books lately? How does your Brand stack up to the competition? Brandwatch.com defines a brand audit as a detailed analysis that shows how your brand is currently performing compared to its stated goals, and then to look at
Why a Brand Audit? Read More »
There’s an old saying: “You can’t judge a book by its cover.” In today’s marketplace and society, we can modify that to “You can’t judge a business by its website.” While that may be the case in some instances, people do judge businesses by their websites. And, unfortunately, to a lot of business owners, web
Building a Website with Your Customer In Mind Read More »
How do you brand your company in 3 seconds without saying a single word? Very simply. Employ an effective Sonic Logo! Your Sonic Logo is a major component of your company’s overall Audio Brand, and having the RIGHT Sonic Logo can push your Brand Promise and Unique Selling Proposition to the forefront. But how do we
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Audio Branding is a crucial tool in our strategic arsenal, right up there with Visual Branding. If you don’t already employ Audio Branding as a component of your brand strategy, you are losing a valuable consumer touchpoint! Audio Branding Strategy can be defined as the discipline of using some unique proprietary sound and/or music to
Does Your Audio Brand Command Attention? Read More »
Ad4! recently completed rebranding and a new website for Limestone County, Alabama. Community Branding is one of our specialties. This was an especially fun project. We love meeting in Athens, home of the Limestone County government. It’s a beautiful and historic area with lots of nice restaurants. But even more than the scenery and food,
Community Branding for Limestone County Read More »
Do you know about sonic logos? Of course you do. Maybe you don’t know them by name, but you’re familiar with the concept. Here is the “Intel Inside” sonic logo: Oh yeah, now we remember Sonic Logos. What could a sonic logo do for your business? A sonic logo or sound branding, helps associate your
