In order to identify and understand your market, segments, competition, distribution channels and customers, you’re going to have to do some research. Even a seasoned industry pro will start by doing some research. Where will you get the information that you need? There are many sources of information and in the age of the Internet, […]
Marketing Plan Template: Market Research Read More »
When developing a marketing plan it is important to know the lingo so a few definitions may be in order. The following terms are used to describe markets, functions, and tools used in the marketing area. Market Analysis: This is a brief restatement of the market conditions, trends and major opportunities and threats. Market Segments:
Marketing Plan Template: Definitions Read More »
In 2011, my former business partner and friend, Chris Gattis, and I published our first book together. The title of our book was “Marketing Plan Template”. I had never worked on my own book before, so I had no clue where to start. The good news, Chris had written books before, and knew exactly
Marketing Plan Template: Writing Marketing Plans for Small Business Read More »
Your customers’ insight into your business is worth money. It’s worth a lot of money when it comes down to it. Why? Because your customers have buying power: the kind of power that keeps your lights on. And they have already gone through the ups and downs of a buying decision. Some of them even
What A Free Survey Can Do For Your Business Read More »
Two weeks ago I blogged on why a free survey was invaluable. I mean – the potential of capturing meaningful data that can literally breakdown barriers that might keep people from making a purchasing decision is there. So let’s get right to it. I’ve chosen to build my survey through Survey Monkey because they’ve already
How to Create a Survey Customers Will Answer Read More »
If you’re using content to market your business to consumers, you’re part of a growing trend. Business-to-consumer (B2C) marketers are now allocating 32 percent of their total marketing budgets to content marketing efforts, up from 25 percent last year, according to a survey by the Content Marketing Institute and MarketingProfs. But simply throwing content at
Don’t Publish Content Unless You Do This First Read More »
Ad4! Group has been featured in the new edition of Progress Bank’s Tools for Success magazine. Check out pages 12-13 for 10 Questions You Should Ask Before Branding or Re-Branding. Let Ad4! Group step you through your company brand audit. Contact us today!
Progress Bank’s Tools for Success Read More »
Maybe you know that providing useful, informative content is vital to marketing your small business. But actually producing, delivering and promoting that content—week after week—can be challenging. Just because you post an article or a video on your site doesn’t mean your potential customers will actually engage with your content or turn into loyal clients.
5 Ways to Create Content That Will Stick With Your Audience Read More »
Did you know that a staggering 90% of business executives spend less than one hour per month discussing strategy? Even worse, studies show that more than 95% of a typical workforce doesn’t understand its company’s strategy. Your business strategy is crucial. Refining that strategy (and educating your employees) can help keep your company ahead of the curve
Be More Strategic in Your Thinking Read More »
Are You A Strategist? Find Out in Two Minutes. As a business leader, does your company have a solid, long-term aim, or do you simply take things as they come? Are you proactive in insisting on a more satisfactory experience for your client with a personal touch, or are you more of the passive type?
Are You A Strategist? Find Out in Two Minutes. Read More »
