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Marketing Strategy

Marketing Plan Template: Definitions

When developing a marketing plan it is important to know the lingo so a few definitions may be in order. The following terms are used to describe markets, functions, and tools used in the marketing area. Market Analysis: This is a brief restatement of the market conditions, trends and major opportunities and threats. Market Segments: …

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Marketing Plan Template: Writing Marketing Plans for Small Business

  In 2011, my former business partner and friend, Chris Gattis, and I published our first book together. The title of our book was “Marketing Plan Template”. I had never worked on my own book before, so I had no clue where to start. The good news, Chris had written books before, and knew exactly …

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What A Free Survey Can Do For Your Business

Your customers’ insight into your business is worth money. It’s worth a lot of money when it comes down to it. Why? Because your customers have buying power: the kind of power that keeps your lights on. And they have already gone through the ups and downs of a buying decision. Some of them even …

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How to Create a Survey Customers Will Answer

Two weeks ago I blogged on why a free survey was invaluable. I mean – the potential of capturing meaningful data that can literally breakdown barriers that might keep people from making a purchasing decision is there. So let’s get right to it. I’ve chosen to build my survey through Survey Monkey because they’ve already …

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Don’t Publish Content Unless You Do This First

If you’re using content to market your business to consumers, you’re part of a growing trend. Business-to-consumer (B2C) marketers are now allocating 32 percent of their total marketing budgets to content marketing efforts, up from 25 percent last year, according to a survey by the Content Marketing Institute and MarketingProfs. But simply throwing content at …

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5 Ways to Create Content That Will Stick With Your Audience

Maybe you know that providing useful, informative content is vital to marketing your small business. But actually producing, delivering and promoting that content—week after week—can be challenging. Just because you post an article or a video on your site doesn’t mean your potential customers will actually engage with your content or turn into loyal clients. …

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Be More Strategic in Your Thinking

Did you know that a staggering 90% of business executives spend less than one hour per month discussing strategy? Even worse, studies show that more than 95% of a typical workforce doesn’t understand its company’s strategy. Your business strategy is crucial. Refining that strategy (and educating your employees) can help keep your company ahead of the curve …

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Strategy or Plan: Know the Difference in Four Minutes!

There is a massive difference between having a “plan” and having a “strategy.” Do you know the difference? Here’s an illustration: You’re asked to host a last-minute dinner meeting tonight for a prospective client you have been courting for months. You’ve been waiting on this big break for months, and you’re sure that a successful evening will …

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