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Online Marketing

Make Your Business More Competitive with Convenience

If you are looking to give your company an edge over your competition, the first thing you should do is find out how you can make your service more convenient. Large companies like Amazon, Redbox or even Publix have gotten extremely creative in making the purchasing process easier for the customers. And based on the …

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Facebook PPC vs. Google PPC: Which Should You Be Using?

Let’s start by explaining what PPC means. Each time a user clicks on an ad, the advertiser is charged a certain amount of money, giving it the name “pay-per-click (PPC) advertising”. Google AdWords is most popular form of  PPC advertising and is normally what people think when they hear the term “paid search”. Paid searches focus …

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Building a Website with Your Customer In Mind

There’s an old saying: “You can’t judge a book by its cover.” In today’s marketplace and society, we can modify that to “You can’t judge a business by its website.” While that may be the case in some instances, people do judge businesses by their websites. And, unfortunately, to a lot of business owners, web …

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Live Tweets From #StrategyHSV

When was the last time you went to a one-day work conference and saw someone give a legitimate spit-take in response to a speaker? Let’s just say, marketing professionals from the North Alabama region gathered, and it was nothing short of a marketing heyday. I could talk for days (and there will be a post or two) on …

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