Our Digital Marketing Team | Huntsville | Alabama

High

Values

Our success is shown not only through the quality of our work, but also in the success of our clients. We research constantly, we study consumers, and we deliver on time. We are Ad4! kind of people!

Ad4! Group is a full service branding and marketing agency located in Huntsville, Alabama. Our passion is telling your brand’s story. Whether you need to update your brand, communicate your brand promise, create a comprehensive marketing strategy and communication plan, or you simply want to improve your market visibility - we can help!

We serve all facets of the community from non-profits and chambers of commerce to manufacturing facilities and small business owners. We specialize in developing brands, creating business strategies, and communicating your unique story.

Ad4! is your go-to for Branding & Business Strategy

We are passionate about our work and the success of our clients. Meet our talented team!

Felica Sparks

Founder & Chief Strategist

My Story

Felica Sparks

I started Ad4! in 2004. My original intent was to change the way companies and the local community thought about “ad agencies” by always paying attention to the client’s bottom line. I wanted to make sure that Ad4! always cared about the ROI of each project. Secondly, I wanted to offer outstanding expertise at an affordable rate, focusing on small to mid-size companies.

I have enjoyed a career in finance, management and small business ownership for over 38 years. I began in late 1976 in customer service at a small, independent bank in Guntersville, AL. I moved to Huntsville 10 years later and went to work for another locally owned bank. After years of branch management, commercial relationship development, lending, and eventually small business management, I eventually became a small business owner myself.

My entrepreneurial spirit first picked up speed in the form of a budding neighborhood lemonade stand empire when I was 8, and has not slowed down. While a banker in Guntersville, I initiated a program to help our small business customers and our local youth. We began the Help a Student program, matching local students with local businesses and farmers to earn extra money. I would go down to the local radio station, cut my promotional spots and enjoyed the fruits of my labor. Fellow students were able to make extra money, which they turned around and deposited back into our bank. When I moved to Huntsville in 1986 and began working for a locally owned bank, I managed a branch located in a mall. I became a member of the mall governing body, and got involved in the marketing strategies of both the mall and the commercial businesses which were also my clients.

When I went to work for a local ad agency in 1991, I had the pleasure and great opportunity to work on projects with clients such as: Alabama State EMA agency, Comcast Cable, Redstone Federal Credit Union, Woody Anderson Ford to name a few. I was involved in the management of the agency, which led me to become an expert in our enterprise software; Clients and Profits. After integrating the agency into this high end software management system, I turned my attention to learning the media buying business. The agency hired a top notch, national buying expert from Darcy in St. Louise, MO. This amazing, very strategic media buyer taught me about proper industry practices and how to focus on ROI of each media buy.

When I left the agency in 2003, I became an expert consultant for the Clients and Profits software company, and covered the SE region. I was lucky to work with other ad agencies in the region, and it inspired me even more to start my own agency.

It’s my belief that that Ad4!’s success is directly related to our brand promise, our work ethic, our strategic approach, our focus on ROI, and our commitment to support our favorite non-profits. Since 2004, I have the good fortune to work on a variety of projects and with clients such as Cirque du Soleil, Avnet-Microsoft, Huntsville Madison County Conventions & Visitors Bureau, Huntsville Rehabilitation Foundation [Phoenix], Liberty’s Learning, Lee Energy, and I was integral in the development of a nationally known video, “Still Standing” interviewing local WWII veterans.

I love my Daddy, my 3 cats: Blu, Callie & Chy, my community and country. I enjoy listening to music, watching a good movie and SEC college football.

Patricia Hartley

Content Director

My Story

Toby Hall

As Creative Director for Ad4! Group my sole responsibility is to guarantee your story is told in the most effective way, whether visually, graphically, or through smoke signals. Grabbing the attention of your audience and making an impact is the key to a successful project.

Originally from Huntsville, AL, I have lived all over the U.S. and graduated from the University of Alabama in Huntsville in 1993. I have had a long career in the design, marketing, and advertising industries spending more than 30 years as a designer, manager, and creative director for a variety of companies. I have worked at several advertising agencies in North Alabama and worked within internal Marketing/Design departments for companies such as ADTRAN and the U.S. Space and Rocket Center.

I have been a part of, and had the honor of leading, several highly creative and award-winning teams in the industry earning numerous Addys, Tellys, Communicator Awards, etc. Recently I was very proud to have been the Senior Creative Director at Media Fusion in Huntsville where we won five gold Addys and the Best of Show for 2020.

In my off time, I enjoy hanging out with my family, trying to play the guitar, listening to music, and camping in our refurbished vintage RV.

Toby Hall

Director of Creative

My Story

Toby Hall

In my off time, I enjoy hanging out with my family, trying to play the guitar, listening to music, and camping in our refurbished vintage RV.

Lindsey Lovelett

Director of Web Development

My Story

Lindsey Lovelett

As Director of Web Development for Ad4!, my involvement focuses on our clients’ web presence. From design inception to published website, I make sure your brand is represented and easily reachable.

I graduated from the University of Central Florida with my degree in Digital Media. During my studies I focused primarily on web design and development. Since 2007, I have worked with small and large businesses in various industries including advertising, telecommunications, biotechnology, education, and healthcare.

In 2009, I relocated to Huntsville where I jumped right into the wonderful tech community. Living most of my life on the “Space Coast”, I felt right at home in the “Rocket City”. It wasn’t until after my first son was born that we decided to move back to Florida to be closer to our family. Luckily for technology and the nature of my profession, I can work side by side with the Ad4! team as if I were in the office.

When I’m not behind the computer, you could find me with my 2 young boys ruling the playground, relaxing on the beach, or cheering on the UCF Knights!

Keith Matthews

Video Specialist

My Story

Keith Matthews

As an independent Producer, Videographer and Editor, I have created compelling content for some of the Nation’s leading corporate, commercial and non-profit organizations including Sears, BOEING, Intergraph, Disney and The U.S. Space & Rocket Center just to name a few. Whether it’s single camera cinematography or multi-camera camera productions, I have done it all.

I have nearly 25 years experience in developing, writing, producing and directing. I am very adept at researching, scriptwriting, planning, staffing, equipment management, cinematography and directing talent and crew.

I am a certified AVID Editor and Final Cut Editor which is where my passion lies. I believe editing is a visual art, the critical point where all of the elements are crafted into a message that will connect and appeal to your audience and bring more visitors to your lemonade stand.

I was born and raised in Huntsville where I graduated from Alabama A&M University with a degree in Communications and Economics. While attending, I co-created a Video Production company that continues to thrive today.

When I am not nose deep in a project, I love to play the role of perfect husband and appreciated father to 3 flawless children. My next love is traveling and first on my bucket list is a visit down under.