Over the course of a brand audit, we’ll take a look at your current branding, which includes your Brand Image, among other qualities.
Brand image is more than just a logo that identifies your business, product or service. It is a combination of the connections consumers make based on every interaction they have with your business. Most small businesses don’t really think about their brand image until there’s a problem.
Business owners often correlate brand image with expenses and needless fluff that adds no value to existing product or service. They are too focused on their offerings that brand image is forgotten.
The reality is that brand image does matter– a lot– and here is why it goes beyond branding as we know it:
LEAVE AN IMPRESSION
Making a good first impression is important, especially in business. Consumers will create an impression of your business and brand based on a variety of factors:
- the way your employees are dressed
- your website
- your business cards
- the cleanliness of your store
BRAND IMAGE = BRAND RECOGNITION
It takes a lot to make your brand as recognizable to consumers as an Apple device or a can of Coca Cola, even thought it might look simple. It’s not just about the slogan or logo. Your brand image includes both visual elements and brand associations like reliability, speed and quality. If you don’t put the effort into maintaining a consistent brand image throughout every interaction, you’ll find it very hard to develop an easily recognizable brand.
SHOW HOW “PUT-TOGETHER” YOU ARE
Imagine walking into a department store where no one wore a name tag, or a restaurant where every server wore whatever they wanted. How could a you determine who to ask to for help?
Even though everything might be running smoothly from your point of view, a polished brand image is necessary to show that you know how to run your business. Even simple things can indicate that you didn’t start your business yesterday, like having a professional email address.
THE BOTTOM LINE: IT DOES MATTER
- Brand image is important for any business.
- Consumers aren’t just buying a product or service; they’re buying what your brand stands for.
- It’s important to design your brand image to convey exactly what you want it to say.
- Be deliberate about your brand image.