No matter what kind of business you’re in, you know that establishing a brand — a look, feel, and way of doing things that evokes a certain desired response from consumers — is essential. There’s another type of branding, though, that is equally important for anyone who wants to differentiate themselves — whether that’s among …
Every single business or organization needs a brand identity that tells their story. Branding consists of a lot of different elements — tangible things like your logo, color scheme, and tagline, as well as intangible things like your values and unique selling proposition. You want your customers to recognize your brand, feel something when they …
How would you describe your organization’s brand? Is it the tagline you created when you opened your very first location? The logo that’s emblazoned on your fleet of vehicles? Or maybe you believe it’s simply your business name. In a way, none of these answers are wrong. However, they’re not exactly correct, either, because your …
Effective marketing campaigns are more closely tied to your brand culture than you’d like to admit. As a Branding Agency in Huntsville, Alabama, we help businesses build a bridge of understanding between the two. I know, this isn’t what you wanted to hear. But, the fact is that customers and markets are fickle and your …
Researchers suggest that we are exposed to a million or more brands each year. We are exposed to brands and ads everywhere we look. In fact, I just counted 68 different brands visible on things sitting on my desk, not counting the stack of business cards. At work, we see them on the internet and …
Branding tells a story. It tells your story. In this case, the ‘you’ is a city, county, town, or economic development area; a community. But why does a community need to brand itself? Prospective employers and site selectors are trying to match the personality of the community to that of the company looking for a …
You’re daughter turns 17 next month, and you’re about to pull the trigger on her first car. She’s been patient, or maybe you’ve made her be patient, and now it just comes down to which vehicle to buy. You’ve narrowed your search and test drove each vehicle. It’s the a cherry Honda Accord in the …
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Although the brand promise of Ad4! Group has always been the same, Ad4! has enjoyed over 10 years of evolution of the Ad4! logo in the Huntsville, Alabama market. Enjoy the following history of symbols that have represented and sustained Ad4! since 2004. 2004: The original logo.Looking back, this one makes us smile. Felica had …
With nearly 1.2 million views, the ‘Holiday Film by Coach’, what you and I would call a commercial, is a hit. At least a viral hit. I love and hate this ad. https://youtu.be/2TJXbFdz3xY Why I Hate this Ad This one is easy. It represents all that is wrong with Christmas. Now I realize that not …
Sure, the rebranding process probably sounds a little outrageous to any entrepreneur. I mean, who has time to try to isolate the perfect shade of “firetruck red” or choose between an octagon and a hexagon, right? Why Rebrand? But branding isn’t just about logos, taglines and colors. It’s about the consumer purchase process, and it …
