Your customers’ insight into your business is worth money. It’s worth a lot of money when it comes down to it. Why? Because your customers have buying power: the kind of power that keeps your lights on. And they have … Read more →
Researchers suggest that we see a million brand images a year. When you’re walking around the mall shopping, in the grocery store, stopping for gas at the convenience store, and even in your home. Brand images are ubiquitous. So much … Read more →
If you’re using content to market your business to consumers, you’re part of a growing trend. Business-to-consumer (B2C) marketers are now allocating 32 percent of their total marketing budgets to content marketing efforts, up from 25 percent last year, according … Read more →
Ad4! Group has been featured in the new edition of Progress Bank’s Tools for Success magazine. Check out pages 12-13 for 10 Questions You Should Ask Before Branding or Re-Branding. Let Ad4! Group step you through your company brand audit. … Read more →
When we talk about Brand Strategy, usually the first issue we address is the visual, as the look of our brand to the eyes of others is crucial. But what about the SOUND of our brand?! Our ears play a massive role … Read more →
Branding has become the foremost way companies distinguish themselves. In fact, it is not limited to companies. People – such as actors and athletes – concern themselves with their “brand” to make sure their image and reputations are acceptable. Athletic … Read more →
It’s not often that we open the curtain to reveal the Wizard. But as we focus on brand and brand development we thought it would be interesting and revealing to talk about how we get to the end. In other … Read more →
There are hundreds of questions that we ask when doing a brand development project. We ask questions of the brand owners. We ask questions of the employees. We ask questions of the brand’s customers and vendors. People get tired of … Read more →
Long-time talk radio host Dale Jackson has launched a TV show, Guerrilla Politics. Co-staring political analyst, Dr. Waymon Burke from Calhoun Community College. The show format, loosely based on the ESPN Pardon the Interruption show, features lively discussion on topics … Read more →
A tagline is a short description that is created to leave a lasting effect during a short encounter and will summarize the overall benefits of a business. However, creating a memorable tagline can be challenging. Your tagline is supposed to communicate to your … Read more →