If you’re reading this post, you probably understand the importance of adding blog content to your company’s website. A blog can help you establish yourself as the one-and-only wizard of whatever it is you do, help you get found online, … Read more →
It seems that everyone wants a brand these days. They want this brand – both personal and professional – to stand above the rest, be noticed, and be their calling card for success. All of that sounds wonderful, and, for … Read more →
Creating a marketing plan can be a simple exercise if you follow the plan. Do your research to understand your industry, market segments, competition, and customers. With a critical eye, review your own company’s pros and cons. Plan your strategy … Read more →
Monitor Not to be forgotten is the last step, monitoring. It is just as important as the other steps, but frequently never happens. You’ve researched and planned and devised and scheduled and now you’re tired and just want to get … Read more →
This week we will look into Putting it to Work. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work The Action Plan Putting these various tactics into … Read more →
This week we will look into Networking. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work Networking Networking is a free or low-cost promotion strategy that puts … Read more →
This week we will look into PR Campaigns. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work Public Relations While public relations has a different meaning in … Read more →
The action plan step is the tactical or implementation phase for putting your strategy into practice. The action plan phase of your plan could have dozens of different tactics for promoting and advertising your products or company. The specific tactics … Read more →
This week we will look into Promotion Goals. Here is the marketing strategy template again, for your reference. Marketing Strategy Unique Sales Proposition Brand Product or Service Promotion Goals Promotion Goals Marketing plans don’t have to be complicated, but they … Read more →
This week we will look into Product or Service. Here is the marketing strategy template again, for your reference. Marketing Strategy Unique Sales Proposition Brand Product or Service Promotion Goals Product or Service What is your product or service? You … Read more →