Creating a marketing plan can be a simple exercise if you follow the plan. Do your research to understand your industry, market segments, competition, and customers. With a critical eye, review your own company’s pros and cons. Plan your strategy … Read more →
Monitor Not to be forgotten is the last step, monitoring. It is just as important as the other steps, but frequently never happens. You’ve researched and planned and devised and scheduled and now you’re tired and just want to get … Read more →
This week we will look into Putting it to Work. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work The Action Plan Putting these various tactics into … Read more →
This week we will look into Networking. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work Networking Networking is a free or low-cost promotion strategy that puts … Read more →
This week we will look into PR Campaigns. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work Public Relations While public relations has a different meaning in … Read more →
The action plan step is the tactical or implementation phase for putting your strategy into practice. The action plan phase of your plan could have dozens of different tactics for promoting and advertising your products or company. The specific tactics … Read more →
This week we will look into Promotion Goals. Here is the marketing strategy template again, for your reference. Marketing Strategy Unique Sales Proposition Brand Product or Service Promotion Goals Promotion Goals Marketing plans don’t have to be complicated, but they … Read more →
This week we will look into Product or Service. Here is the marketing strategy template again, for your reference. Marketing Strategy Unique Sales Proposition Brand Product or Service Promotion Goals Product or Service What is your product or service? You … Read more →
This week we will look into Brand. Here is the marketing strategy template again, for your reference. Marketing Strategy Unique Sales Proposition Brand Product or Service Promotion Goals Brand What’s your brand? We used to think of BRAND as a … Read more →
You’ve done all your research and think you’re ready to open up shop and start selling your product. How do you know you’ve got the product or service right? Like every other step in this process, you need a well … Read more →