This week we are looking at Competition in your market analysis. Here is the market analysis template again, for your reference. Market Analysis Industry Description of Industry Industry Trends Market Segment(s) Distribution Channels Competition Direct & Indirect Competition Strengths & … Read more →
This book will be laid out in sections. We’ll give you the template first with details and explanation following. If you understand the template, you can wiz right through the process. If there’s something you need a little help with, … Read more →
In order to identify and understand your market, segments, competition, distribution channels and customers, you’re going to have to do some research. Even a seasoned industry pro will start by doing some research. Where will you get the information that … Read more →
When developing a marketing plan it is important to know the lingo so a few definitions may be in order. The following terms are used to describe markets, functions, and tools used in the marketing area. Market Analysis: This is … Read more →
Your customers’ insight into your business is worth money. It’s worth a lot of money when it comes down to it. Why? Because your customers have buying power: the kind of power that keeps your lights on. And they have … Read more →
Researchers suggest that we see a million brand images a year. When you’re walking around the mall shopping, in the grocery store, stopping for gas at the convenience store, and even in your home. Brand images are ubiquitous. So much … Read more →
If you’re using content to market your business to consumers, you’re part of a growing trend. Business-to-consumer (B2C) marketers are now allocating 32 percent of their total marketing budgets to content marketing efforts, up from 25 percent last year, according … Read more →
Ad4! Group has been featured in the new edition of Progress Bank’s Tools for Success magazine. Check out pages 12-13 for 10 Questions You Should Ask Before Branding or Re-Branding. Let Ad4! Group step you through your company brand audit. … Read more →
When we talk about Brand Strategy, usually the first issue we address is the visual, as the look of our brand to the eyes of others is crucial. But what about the SOUND of our brand?! Our ears play a massive role … Read more →
Branding has become the foremost way companies distinguish themselves. In fact, it is not limited to companies. People – such as actors and athletes – concern themselves with their “brand” to make sure their image and reputations are acceptable. Athletic … Read more →