5 Truths About Your Brand

Effective marketing campaigns are more closely tied to your brand culture than you’d like to admit. I know, this isn’t what you wanted to hear. But, the fact is that customers and markets are fickle and your brand culture is … Read more →

Why Bother With Branding?

Researchers suggest that we are exposed to a million or more brands each year. We are exposed to brands and ads everywhere we look. In fact, I just counted 68 different brands visible on things sitting on my desk, not … Read more →

Why Community Branding is Important

Branding tells a story. It tells your story. In this case, the ‘you’ is a city, county, town, or economic development area; a community. But why does a community need to brand itself? Prospective employers and site selectors are trying … Read more →

The Ad4! Logo History

Although the brand promise of Ad4! Group has always been the same, Ad4! has enjoyed over 10 years of evolution of the Ad4! logo in the Huntsville, Alabama market.  Enjoy the following history of symbols that have represented and sustained … Read more →

Rebranding Your Business

Sure, the rebranding process probably sounds a little outrageous to any entrepreneur. I mean, who has time to try to isolate the perfect shade of “firetruck red” or choose between an octagon and a hexagon, right? But branding isn’t just … Read more →

Is your brand working?

Is your brand working for you? Business owners are generally reluctant to change or update their brand, and rightfully so. But is your brand a good reflection of your company vision? Maybe the better question is do you know what … Read more →

Can you keep a secret?

Ad4! knows branding. I frequently speak to groups about branding and how to use brand culture to drive business improvement. Last March, I spoke at the Industry Week Roundtable in the Rockies event in Vail, Colorado. The event is designed … Read more →