Although the brand promise of Ad4! Group has always been the same, Ad4! has enjoyed over 10 years of evolution of the Ad4! logo in the Huntsville, Alabama market. Enjoy the following history of symbols that have represented and sustained … Read more →
With nearly 1.2 million views, the ‘Holiday Film by Coach’, what you and I would call a commercial, is a hit. At least a viral hit. I love and hate this ad. Why I Hate this Ad This one is … Read more →
Sure, the rebranding process probably sounds a little outrageous to any entrepreneur. I mean, who has time to try to isolate the perfect shade of “firetruck red” or choose between an octagon and a hexagon, right? But branding isn’t just … Read more →
Is your brand working for you? Business owners are generally reluctant to change or update their brand, and rightfully so. But is your brand a good reflection of your company vision? Maybe the better question is do you know what … Read more →
Ad4! knows branding. I frequently speak to groups about branding and how to use brand culture to drive business improvement. Last March, I spoke at the Industry Week Roundtable in the Rockies event in Vail, Colorado. The event is designed … Read more →
If you’re reading this post, you probably understand the importance of adding blog content to your company’s website. A blog can help you establish yourself as the one-and-only wizard of whatever it is you do, help you get found online, … Read more →
It seems that everyone wants a brand these days. They want this brand – both personal and professional – to stand above the rest, be noticed, and be their calling card for success. All of that sounds wonderful, and, for … Read more →
Creating a marketing plan can be a simple exercise if you follow the plan. Do your research to understand your industry, market segments, competition, and customers. With a critical eye, review your own company’s pros and cons. Plan your strategy … Read more →
Monitor Not to be forgotten is the last step, monitoring. It is just as important as the other steps, but frequently never happens. You’ve researched and planned and devised and scheduled and now you’re tired and just want to get … Read more →
This week we will look into Putting it to Work. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work The Action Plan Putting these various tactics into … Read more →