Content Strategy 101: Everything Has a Purpose
Most business owners don’t do anything for no reason; in fact, to be successful, every step you take or decision you make should have a purpose and should help you achieve a bigger goal. You hire specific employees to complete tasks or contribute knowledge. You rent or designate an affordable, ample space to do work […]
Are Brochures, Flyers, and Handouts Still Relevant in the Digital Age?
When was the last time you wrote a letter, stuffed it in an envelope, and stuck it in your mailbox? That tedious task is virtually extinct thanks to texts, emails, and instant messaging. Do you still get a paper bill for your utilities and credit cards, and write a check for payment? Probably not since […]
Why Artificial Intelligence Will Never Replace Human Content Creators
Since its launch in late November 2022, there’s been tons of buzz in the media about ChatGPT, the artificial intelligence tool that follows instructions, answers questions, and can easily produce a full-length college-level essay within minutes of an assignment deadline. The potential of ChatGPT and models like it has inspired businesses to adapt AI for […]
5 Things to Know About Video
Video is having a moment. Zoom sessions have replaced conference calls. Musicians get their big breaks on TikTok instead of over the radio airwaves. And more screens are streaming YouTube videos than network programming. No matter what product or service you offer or who you offer it to, it’s highly probable that your target audience […]
Do it Yourself Video
Hi guys! Many of you may be asked to shoot video while you are working from home. Maybe it is for your company’s social media marketing… or maybe it is part of your job but you normally have a camera-person. If you are faced with this you may be wondering, how in the world do I […]
RIP Grammar: Are Proper Spelling, Punctuation and Structure Dead and Gone?
Grammar nerds everywhere are worried that we’re witnessing the demise of the English language as we know it. And for good reason. There’s no denying that the English language has evolved dramatically since the advent of social media and instant messaging. Textspeak, or textese, is practically a new, separate language, cursive writing is disappearing from […]