Patricia Hartley

Is There Still Value in a Humanized Approach to Public Relations?

Authenticity. Transparency. Integrity. These terms are tossed around a lot lately, especially in the world of public relations and marketing. At the same time, photos are being edited to ridiculous lengths and blogs and posts are being churned out in mere seconds with just a few commands. Digital tools are making it almost impossible to […]

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Old School Still Rules: Why Some Marketing and PR Tactics Will Never Change

Recently, Ad4! Group has been reflecting on our 20 first years managing all things marketing, public relations, and web development for hundreds of clients. One thing we’ve realized is that although every year has brought advances in tools, technology, trends, and tastes, there are some aspects and approaches in our field that haven’t really changed

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Three Things We Learned from 2023’s PR and Marketing Hits and Misses

From February’s Breaking Bad/PopCorners Super Bowl ad to the ongoing TayVis phenomenon, 2023 was an interesting year in marketing and public relations. Together, we witnessed brand meltdowns, halftime show pregnancy announcements, and loads of pop culture nostalgia showing up in everything from fast food to movie theaters. So how can your business or brand benefit

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What is Your Website Trying to Tell You? And Are You Listening?

Today, most business owners understand that having a website is vital to their survival and growth. Your website is your company’s virtual storefront, inviting current and potential customers to learn more about you and your products or services, place orders, schedule appointments, get directions, or even leave a review. It’s a multipurpose, multitasking, multifaceted marketing

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Are Brochures, Flyers, and Handouts Still Relevant in the Digital Age?

When was the last time you wrote a letter, stuffed it in an envelope, and stuck it in your mailbox? That tedious task is virtually extinct thanks to texts, emails, and instant messaging. Do you still get a paper bill for your utilities and credit cards, and write a check for payment? Probably not since

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Why Artificial Intelligence Will Never Replace Human Content Creators

Since its launch in late November 2022, there’s been tons of buzz in the media about ChatGPT, the artificial intelligence tool that follows instructions, answers questions, and can easily produce a full-length college-level essay within minutes of an assignment deadline. The potential of ChatGPT and models like it has inspired businesses to adapt AI for

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Websites 101: A Pro’s Best Practices to Make a Powerful Impression

Business owners wear a lot of hats, but unless you’re in the marketing or IT fields, “website designer” isn’t inscribed on one of your many caps. That’s probably why so many business websites become outdated, contain errors … or never come to fruition at all. These days, however, an out-of-date, issue-ridden, or nonexistent website just

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