Patricia Hartley, Author at Ad4! Group

Patricia Hartley

Pitch Perfect: Mastering the Art of the Elevator Pitch (Part 1)

Fun fact: The average elevator ride lasts about 118 seconds. Why does this matter? Imagine this scenario… You step onto an elevator and there, right there just inches away from you, is the CEO you’ve been trying to get in front of for months but could never quite connect with. He will be trapped in …

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Does Your Business Really Have a Brand?

How would you describe your organization’s brand? Is it the tagline you created when you opened your very first location?  The logo that’s emblazoned on your fleet of vehicles? Or maybe you believe it’s simply your business name. In a way, none of these answers are wrong. However, they’re not exactly correct, either, because your …

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The Consultant-Leader Relationship

You don’t need a time machine to see how running a business has changed in just the last 40 years. New productivity methodologies have appeared (Six Sigma, lean manufacturing, total quality management, etc.). Advertising has evolved (social, digital, mobile, etc.). Computers and emerging technologies have completely upended the way everything is done, from communications to …

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5 Exceptional Reasons to Hire a Business Consultant

Here’s a question for you small to medium-sized business owners: Have you ever seriously considered hiring a business consultant? If your answer is no, I’ll bet I can guess at least some of your objections: They’re too expensive  We can solve our own problems in time I could just hire another employee with that expertise …

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Shoot Video Like a Pro

The latest marketing statistics prove what you’ve probably already realized — if you want to sell your product or service, you need video. But shooting a video people want to watch requires a massive budget, technical skills, and expensive equipment, right? Wrong! Chances are the equipment you need to create eye-catching video is something you’ve …

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Are you truly speaking to your desired audiences?

You’ve got a great product. And you’ve created some amazing content to tell everyone how great it is. So, you post that amazing content about your great product to the most popular social media channels. And wait. And … nothing happens. Minimal engagement, no new contact submissions, and no bump in sales. What the heck? …

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Inbound Marketing vs. Account-Based Marketing: Should You Choose Just One?

Once upon a time the land was filled with only one method of marketing. At first, it was good, and people were happy. Posters on lampposts informed them of exciting events about which they otherwise might not have learned. Newspaper ads announced must-have products and life-changing services. The postal service delivered catalogs full of every …

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