Patricia Hartley, Author at Ad4! Group

Patricia Hartley

Are you truly speaking to your desired audiences?

You’ve got a great product. And you’ve created some amazing content to tell everyone how great it is. So, you post that amazing content about your great product to the most popular social media channels. And wait. And … nothing happens. Minimal engagement, no new contact submissions, and no bump in sales. What the heck? …

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Inbound Marketing vs. Account-Based Marketing: Should You Choose Just One?

Once upon a time the land was filled with only one method of marketing. At first, it was good, and people were happy. Posters on lampposts informed them of exciting events about which they otherwise might not have learned. Newspaper ads announced must-have products and life-changing services. The postal service delivered catalogs full of every …

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RIP Grammar: Are Proper Spelling, Punctuation and Structure Dead and Gone?

Grammar nerds everywhere are worried that we’re witnessing the demise of the English language as we know it. And for good reason. There’s no denying that the English language has evolved dramatically since the advent of social media and instant messaging.  Textspeak, or textese, is practically a new, separate language, cursive writing is disappearing from …

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Blogging for Business Owners 101

If you’re reading this post, you probably understand the importance of adding blog content to your company’s website. A blog can help you establish yourself as the one-and-only wizard of whatever it is you do, help you get found online, and give you an excuse to keep in touch with your customers (whom you’ve magically …

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