Business owners wear a lot of hats, but unless you’re in the marketing or IT fields, “website designer” isn’t inscribed on one of your many caps. That’s probably why so many business websites become outdated, contain errors … or never come to fruition at all. These days, however, an out-of-date, issue-ridden, or nonexistent website just …
Websites 101: A Pro’s Best Practices to Make a Powerful Impression Read More »
Have you ever been watching TV, reading a magazine, or scrolling through your social media feed and seen a perplexing advertisement? Something that just doesn’t seem to belong? Maybe you’re watching reruns of Murder, She Wrote and catch a commercial for acne cream, or you’re a young, busy bank executive whose Facebook feed is being …
Does your organization have a public relations strategy? Do you know how to build one? Or more fundamentally, do you know what public relations really means? For too many businesses, the answer to all three questions is, “Ummmm …. Maybe? Well, OK, no.” If this is you, don’t worry. You’re certainly not alone. Unfortunately, some …
At Ad4! Group, we’re all about stories. We help businesses and individuals alike create, shape, and/or share the stories that make them who they are … or who they want to be. Those stories are an integral piece of building a brand, whether that brand is for an organization or a single person. Another thing …
Loud and Proud: A Personal Story of Personal Branding Read More »
No matter what kind of business you’re in, you know that establishing a brand — a look, feel, and way of doing things that evokes a certain desired response from consumers — is essential. There’s another type of branding, though, that is equally important for anyone who wants to differentiate themselves — whether that’s among …
Every single business or organization needs a brand identity that tells their story. Branding consists of a lot of different elements — tangible things like your logo, color scheme, and tagline, as well as intangible things like your values and unique selling proposition. You want your customers to recognize your brand, feel something when they …
Fun fact: The average elevator ride lasts about 118 seconds. Why does this matter? Imagine this scenario… You step onto an elevator and there, right there just inches away from you, is the CEO you’ve been trying to get in front of for months but could never quite connect with. He will be trapped in …
Pitch Perfect: Mastering the Art of the Elevator Pitch (Part 1) Read More »
How would you describe your organization’s brand? Is it the tagline you created when you opened your very first location? The logo that’s emblazoned on your fleet of vehicles? Or maybe you believe it’s simply your business name. In a way, none of these answers are wrong. However, they’re not exactly correct, either, because your …
You don’t need a time machine to see how running a business has changed in just the last 40 years. New productivity methodologies have appeared (Six Sigma, lean manufacturing, total quality management, etc.). Advertising has evolved (social, digital, mobile, etc.). Computers and emerging technologies have completely upended the way everything is done, from communications to …
Here’s a question for you small to medium-sized business owners: Have you ever seriously considered hiring a business consultant? If your answer is no, I’ll bet I can guess at least some of your objections: They’re too expensive We can solve our own problems in time I could just hire another employee with that expertise …
5 Exceptional Reasons to Hire a Business Consultant Read More »
