Strategy Archives | Ad4! Group

12 Jun 2018

Marketing Plan Template: Writing Marketing Plans for Small Business

By Felica Sparks | June 12, 2018 | Advertising, Marketing, Marketing Strategy, Strategy | 0 Comments

In 2011, my former business partner and friend, Chris Gattis, and I published our first book together. The title of our book was “Marketing Plan Template”. I had never worked on my own book before, so I had no … Read more →

16 Feb 2017

Content Strategy

By Sarah Otto | February 16, 2017 | Strategy | 0 Comments

Having a content strategy can turn insights and information into stories that genuinely connect with your audience. The 3 Objectives of Content Marketing for brands are: 1.) Advance brand’s awareness and visibility 2.) Obtain customers and create leads 3.) Amplify … Read more →