Grammar nerds everywhere are worried that we’re witnessing the demise of the English language as we know it. And for good reason. There’s no denying that the English language has evolved dramatically since the advent of social media and instant … Read more →
Press releases are funny things. You’re running a business or having an event, and you want to make sure the world knows about it, right? Many times, sending out a press release to folks in the media is exactly the … Read more →
It’s a question many of us in the publicity and marketing worlds struggle with: How to get your press release, likely one of dozens a working reporter receives in a day, noticed in a very crowded field. Local newsrooms are … Read more →
In 2011, my former business partner and friend, Chris Gattis, and I published our first book together. The title of our book was “Marketing Plan Template”. I had never worked on my own book before, so I had no … Read more →
Having a content strategy can turn insights and information into stories that genuinely connect with your audience. The 3 Objectives of Content Marketing for brands are: 1.) Advance brand’s awareness and visibility 2.) Obtain customers and create leads 3.) Amplify … Read more →