Press releases are funny things. You’re running a business or having an event, and you want to make sure the world knows about it, right? Many times, sending out a press release to folks in the media is exactly the … Read more →
It’s a question many of us in the publicity and marketing worlds struggle with: How to get your press release, likely one of dozens a working reporter receives in a day, noticed in a very crowded field. Local newsrooms are … Read more →
In 2011, my former business partner and friend, Chris Gattis, and I published our first book together. The title of our book was “Marketing Plan Template”. I had never worked on my own book before, so I had no … Read more →
Having a content strategy can turn insights and information into stories that genuinely connect with your audience. The 3 Objectives of Content Marketing for brands are: 1.) Advance brand’s awareness and visibility 2.) Obtain customers and create leads 3.) Amplify … Read more →