Felica Sparks, Author at Ad4! Group

Felica Sparks

I started Ad4! in 2004. My original intent was to change the way companies and the local community thought about “ad agencies” by always paying attention to the client’s bottom line. I wanted to make sure that Ad4! always cared about the ROI of each project. Secondly, I wanted to offer outstanding expertise at an affordable rate, focusing on small to mid-size companies.

I have enjoyed a career in finance, management and small business ownership for over 38 years. I began in late 1976 in customer service at a small, independent bank in Guntersville, AL. I moved to Huntsville 10 years later and went to work for another locally owned bank. After years of branch management, commercial relationship development, lending, and eventually small business management, I eventually became a small business owner myself.

My entrepreneurial spirit first picked up speed in the form of a budding neighborhood lemonade stand empire when I was 8, and has not slowed down. While a banker in Guntersville, I initiated a program to help our small business customers and our local youth. We began the Help a Student program, matching local students with local businesses and farmers to earn extra money. I would go down to the local radio station, cut my promotional spots and enjoyed the fruits of my labor. Fellow students were able to make extra money, which they turned around and deposited back into our bank. When I moved to Huntsville in 1986 and began working for a locally owned bank, I managed a branch located in a mall. I became a member of the mall governing body, and got involved in the marketing strategies of both the mall and the commercial businesses which were also my clients.

When I went to work for a local ad agency in 1991, I had the pleasure and great opportunity to work on projects with clients such as: Alabama State EMA agency, Comcast Cable, Redstone Federal Credit Union, Woody Anderson Ford to name a few. I was involved in the management of the agency, which led me to become an expert in our enterprise software; Clients and Profits. After integrating the agency into this high end software management system, I turned my attention to learning the media buying business. The agency hired a top notch, national buying expert from Darcy in St. Louise, MO. This amazing, very strategic media buyer taught me about proper industry practices and how to focus on ROI of each media buy.

When I left the agency in 2003, I became an expert consultant for the Clients and Profits software company, and covered the SE region. I was lucky to work with other ad agencies in the region, and it inspired me even more to start my own agency.

It’s my belief that that Ad4!’s success is directly related to our brand promise, our work ethic, our strategic approach, our focus on ROI, and our commitment to support our favorite non-profits. Since 2004, I have the good fortune to work on a variety of projects and with clients such as Cirque du Soleil, Avnet-Microsoft, Huntsville Madison County Conventions & Visitors Bureau, Huntsville Rehabilitation Foundation [Phoenix], Liberty’s Learning, Lee Energy, and I was integral in the development of a nationally known video, “Still Standing” interviewing local WWII veterans.

I love my Daddy, my 3 cats: Blu, Callie & Chy, my community and country. I enjoy listening to music, watching a good movie and SEC college football.

Local Advertising Agency Announces New Partner Hollie Beaver

HUNTSVILLE, AL July 2020- Ad4! Group, a local advertising and marketing agency, is proud to announce the addition Hollie Beaver as Partner. Hollie has been a part of the Ad4! Group team for four years as the Director of Content but will now rise to the level of Partner to help continue the company’s growth. The …

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Is Your Website an Effective Sales Tool?

The internet is essential for businesses to attract new business and promote your products and services. This session focuses on marketing websites to maximize results – helping companies drive more traffic to their websites, generate more leads, and convert more of those leads into sales. Join Ad4! Group on Tuesday, March 9th, 2021 from 11:00AM-12:30PM …

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Marketing Plan Template: Summary

Creating a marketing plan can be a simple exercise if you follow the plan. Do your research to understand your industry, market segments, competition, and customers. With a critical eye, review your own company’s pros and cons. Plan your strategy by identifying your unique sales proposition, brand, product pricing and distribution channels, and promotional goals. …

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social media management huntsville al

Marketing Plan Template: Monitor

Monitor Not to be forgotten is the last step, monitoring. It is just as important as the other steps, but frequently never happens. You’ve researched and planned and devised and scheduled and now you’re tired and just want to get to work. Your tactic takes place and start thinking about the next one without analyzing …

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Marketing Plan Template: Action Plan Part 4

This week we will look into Putting it to Work. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work The Action Plan Putting these various tactics into practice is the key to the marketing plan. If you don’t actually do something, nothing …

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Local marketing firm expands into Marshall County

Alabama Press Releases Source: Al.com —– Ad4! Group, a branding, marketing and advertising firm based in Huntsville is pleased to announce their expansion into Marshall County. The addition of Guntersville natives Janice McClellan and Greg Hundley to the company has allowed AD4! Group to offer businesses in Marshall County the opportunity to take advantage of …

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Marketing Plan Template: Action Plan Part 3

This week we will look into Networking. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work Networking Networking is a free or low-cost promotion strategy that puts you in front of customers, competitors, other local business owners and employees and individuals who …

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Marketing Plan Template: Action Plan Part 2

This week we will look into PR Campaigns. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work Public Relations While public relations has a different meaning in a large corporate setting, the small business can use many free methods to get their …

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Marketing Plan Template: Action Plan Part 1

The action plan step is the tactical or implementation phase for putting your strategy into practice. The action plan phase of your plan could have dozens of different tactics for promoting and advertising your products or company. The specific tactics you choose will depend on your specific situation, budget, goals and timeframe. We’ll cover some …

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Marketing Plan Template: Market Strategy Part 4

This week we will look into Promotion Goals. Here is the marketing strategy template again, for your reference. Marketing Strategy Unique Sales Proposition Brand Product or Service Promotion Goals Promotion Goals Marketing plans don’t have to be complicated, but they do need to be well thought out. Identifying where you want to be or what …

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