6 Reasons to Hire an Outside Marketing Team
Why Outsourcing Your Marketing Team Makes Sense for Your Business In today’s fast-paced digital landscape, staying competitive requires more than just a great product or service—it demands smart, strategic marketing. But for many businesses, keeping up with the ever-changing world of marketing is a daunting task. That’s where hiring an outsourced marketing team can make […]
Decoding Your Digital Footprint
Today, your website is more than just an online business card; it’s a dynamic tool that can work for you 24/7. To ensure your site is pulling its weight, understanding and utilizing web analytics is crucial. This guide will help you decipher Google Analytics, turning the reports into actionable insights. Understanding the Basics of Google […]
Powerful Public Relations
Does your organization have a public relations strategy? Do you know how to build one? Or more fundamentally, do you know what public relations really means? For too many businesses, the answer to all three questions is, “Ummmm …. Maybe? Well, OK, no.” If this is you, don’t worry. You’re certainly not alone. Unfortunately, some […]
Four Keys to Unlocking Great Customer Service Online & Offline
You’re daughter turns 17 next month, and you’re about to pull the trigger on her first car. She’s been patient, or maybe you’ve made her be patient, and now it just comes down to which vehicle to buy. You’ve narrowed your search and test drove each vehicle. It’s the a cherry Honda Accord in the […]
Inbound Marketing vs. Account-Based Marketing: Should You Choose Just One?
Once upon a time the land was filled with only one method of marketing. At first, it was good, and people were happy. Posters on lampposts informed them of exciting events about which they otherwise might not have learned. Newspaper ads announced must-have products and life-changing services. The postal service delivered catalogs full of every […]
Blogging for Business Owners 101
If you’re reading this post, you probably understand the importance of adding blog content to your company’s website. A blog can help you establish yourself as the one-and-only wizard of whatever it is you do, help you get found online, and give you an excuse to keep in touch with your customers (whom you’ve magically […]
Local marketing firm expands into Marshall County
Alabama Press Releases Source: Al.com —– Ad4! Group, a branding, marketing and advertising firm based in Huntsville is pleased to announce their expansion into Marshall County. The addition of Guntersville natives Janice McClellan and Greg Hundley to the company has allowed AD4! Group to offer businesses in Marshall County the opportunity to take advantage of […]
What A Free Survey Can Do For Your Business
Your customers’ insight into your business is worth money. It’s worth a lot of money when it comes down to it. Why? Because your customers have buying power: the kind of power that keeps your lights on. And they have already gone through the ups and downs of a buying decision. Some of them even […]
How to Create a Survey Customers Will Answer
Two weeks ago I blogged on why a free survey was invaluable. I mean – the potential of capturing meaningful data that can literally breakdown barriers that might keep people from making a purchasing decision is there. So let’s get right to it. I’ve chosen to build my survey through Survey Monkey because they’ve already […]
Don’t Publish Content Unless You Do This First
If you’re using content to market your business to consumers, you’re part of a growing trend. Business-to-consumer (B2C) marketers are now allocating 32 percent of their total marketing budgets to content marketing efforts, up from 25 percent last year, according to a survey by the Content Marketing Institute and MarketingProfs. But simply throwing content at […]