Your customers’ insight into your business is worth money. It’s worth a lot of money when it comes down to it. Why? Because your customers have buying power: the kind of power that keeps your lights on. And they have … Read more →
Two weeks ago I blogged on why a free survey was invaluable. I mean – the potential of capturing meaningful data that can literally breakdown barriers that might keep people from making a purchasing decision is there. So let’s get … Read more →
If you’re using content to market your business to consumers, you’re part of a growing trend. Business-to-consumer (B2C) marketers are now allocating 32 percent of their total marketing budgets to content marketing efforts, up from 25 percent last year, according … Read more →
As business owners, we are constantly learning. Technology advances, consumers change their minds, and our businesses depend on digital outlets to get our customers’ attention. Research is the key to staying relevant to customers. So today, we’re going to scratch the … Read more →
Maybe you know that providing useful, informative content is vital to marketing your small business. But actually producing, delivering and promoting that content—week after week—can be challenging. Just because you post an article or a video on your site doesn’t … Read more →
If you are looking to give your company an edge over your competition, the first thing you should do is find out how you can make your service more convenient. Large companies like Amazon, Redbox or even Publix have gotten … Read more →
In last week’s blog we talked about 4 tips to help small businesses and startups compete with the big companies. One of those tips was getting online reviews and in this blog we will give you some tips on how to … Read more →
The following strategies are based on research created to assist with the success of small businesses in 2017. If you have questions, feel free to contact us and let Ad4! make 2017 your best year yet! Mobile Mobile has overtaken … Read more →
You work hard to create the right content that will best explain the importance of your business or product. But, there is a problem, no one is reading, no comments, no tweets, no sharing, nothing. This makes you wonder if … Read more →
Every business focuses on ROI- not just their return on invested money, but invested time as well. In today’s Red Pencil Blog, we will be informing you about the different metrics used in measuring email campaign effectiveness and if you … Read more →