In the ever-evolving world of marketing, traditional media outlets like radio and local news still hold significant power. However, today’s landscape also includes their modern counterparts—podcasts, streaming services, and live social media broadcasts. As a small business owner, leveraging these platforms can set you apart from the competition and connect you with your community. Traditional […]
Maximizing Your Media Outreach in 2024 Read More »
As our Ad4! Group team celebrates our 20th year helping businesses and individuals with their marketing, branding, public relations, and communications needs, we can’t help but reflect on how things have changed in such a relatively short time. Technology and trends have had a huge impact on every service Ad4 offers, but one of the
Megaphones & Fishing Poles: How “Getting the Word Out” Has Evolved Since 2004 Read More »
A lot has changed in the world of marketing since Ad4! Group founder Felica Sparks first hung out our shingle two decades ago. Now, we hate to be those folks who constantly remind others about how things were “back in our day,” but as we look back on Ad4!’s first 20 years, we believe the
Marketing Strategy: What a Difference 20 Years Makes! Read More »
Authenticity. Transparency. Integrity. These terms are tossed around a lot lately, especially in the world of public relations and marketing. At the same time, photos are being edited to ridiculous lengths and blogs and posts are being churned out in mere seconds with just a few commands. Digital tools are making it almost impossible to
Is There Still Value in a Humanized Approach to Public Relations? Read More »
Recently, Ad4! Group has been reflecting on our 20 first years managing all things marketing, public relations, and web development for hundreds of clients. One thing we’ve realized is that although every year has brought advances in tools, technology, trends, and tastes, there are some aspects and approaches in our field that haven’t really changed
Old School Still Rules: Why Some Marketing and PR Tactics Will Never Change Read More »
From February’s Breaking Bad/PopCorners Super Bowl ad to the ongoing TayVis phenomenon, 2023 was an interesting year in marketing and public relations. Together, we witnessed brand meltdowns, halftime show pregnancy announcements, and loads of pop culture nostalgia showing up in everything from fast food to movie theaters. So how can your business or brand benefit
Three Things We Learned from 2023’s PR and Marketing Hits and Misses Read More »
Today, most business owners understand that having a website is vital to their survival and growth. Your website is your company’s virtual storefront, inviting current and potential customers to learn more about you and your products or services, place orders, schedule appointments, get directions, or even leave a review. It’s a multipurpose, multitasking, multifaceted marketing
What is Your Website Trying to Tell You? And Are You Listening? Read More »
When was the last time you wrote a letter, stuffed it in an envelope, and stuck it in your mailbox? That tedious task is virtually extinct thanks to texts, emails, and instant messaging. Do you still get a paper bill for your utilities and credit cards, and write a check for payment? Probably not since
Are Brochures, Flyers, and Handouts Still Relevant in the Digital Age? Read More »
Business owners wear a lot of hats, but unless you’re in the marketing or IT fields, “website designer” isn’t inscribed on one of your many caps. That’s probably why so many business websites become outdated, contain errors … or never come to fruition at all. These days, however, an out-of-date, issue-ridden, or nonexistent website just
Websites 101: A Pro’s Best Practices to Make a Powerful Impression Read More »
The latest marketing statistics prove what you’ve probably already realized — if you want to sell your product or service, you need video. But shooting a video people want to watch requires a massive budget, technical skills, and expensive equipment, right? Wrong! Chances are the equipment you need to create eye-catching video is something you’ve
Shoot Video Like a Pro Read More »
