Marketing Archives | Ad4! Group

Marketing

Inbound Marketing vs. Account-Based Marketing: Should You Choose Just One?

Once upon a time the land was filled with only one method of marketing. At first, it was good, and people were happy. Posters on lampposts informed them of exciting events about which they otherwise might not have learned. Newspaper ads announced must-have products and life-changing services. The postal service delivered catalogs full of every …

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Blogging for Business Owners 101

If you’re reading this post, you probably understand the importance of adding blog content to your company’s website. A blog can help you establish yourself as the one-and-only wizard of whatever it is you do, help you get found online, and give you an excuse to keep in touch with your customers (whom you’ve magically …

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Interactive Press Releases

Press releases are funny things. You’re running a business or having an event, and you want to make sure the world knows about it, right? Many times, sending out a press release to folks in the media is exactly the right thing to do. You call them to follow up, keep your positive relationship in …

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Marketing Plan Template: Summary

Creating a marketing plan can be a simple exercise if you follow the plan. Do your research to understand your industry, market segments, competition, and customers. With a critical eye, review your own company’s pros and cons. Plan your strategy by identifying your unique sales proposition, brand, product pricing and distribution channels, and promotional goals. …

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Marketing Plan Template: Monitor

Monitor Not to be forgotten is the last step, monitoring. It is just as important as the other steps, but frequently never happens. You’ve researched and planned and devised and scheduled and now you’re tired and just want to get to work. Your tactic takes place and start thinking about the next one without analyzing …

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Marketing Plan Template: Action Plan Part 4

This week we will look into Putting it to Work. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work The Action Plan Putting these various tactics into practice is the key to the marketing plan. If you don’t actually do something, nothing …

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Marketing Plan Template: Action Plan Part 3

This week we will look into Networking. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work Networking Networking is a free or low-cost promotion strategy that puts you in front of customers, competitors, other local business owners and employees and individuals who …

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Marketing Plan Template: Action Plan Part 2

This week we will look into PR Campaigns. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work Public Relations While public relations has a different meaning in a large corporate setting, the small business can use many free methods to get their …

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