Have you ever been watching TV, reading a magazine, or scrolling through your social media feed and seen a perplexing advertisement? Something that just doesn’t seem to belong? Maybe you’re watching reruns of Murder, She Wrote and catch a commercial for acne cream, or you’re a young, busy bank executive whose Facebook feed is being …
The final part of more effective media buying consists of 3 steps. Step One: Situation Analysis. Who/what is your competition? How do their products compare to yours? What makes your accounts and services stand out? Who is your target market? Where can you reach your target market? Step Two: Advertising Analysis What results do …
Audience Measurement Tools: Media outlets use a variety of means to monitor the size and characteristics of their audience. Here’s an overview of the most common measurement tools. Broadcast Television. ACNielsen is the major research company for broadcast television audience measurement. It assembles a “representative” sample of viewers and asks them to keep a …
There’s No One Right Answer Which is a better advertising buy: radio or television? How many times should an ad appear in the newspaper? How long should an advertising campaign last? These are questions marketers must ask. Unfortunately, there is no one right answer. What Are Marketers to Do? Placing advertising buys has become such …
