Sarah Otto

Sarah Otto is Ad4!’s research-savvy, Executive Manager. In this position, she manages current production schedules and is in charge of new business development.

Otto’s incredible knack for using networking tools like LinkedIn has gained Ad4! both a local and a national audience with business owners and influencers. If you find her on LinkedIn, you will see that she proudly refers to herself as Ad4!’s “Production Tyrant” and “Bird Doggett.”

Otto began her work with Ad4! Group as a Marketing Associate, focusing on business research where she refined her research skills.

Otto began her career with Ad4! as an intern during her senior year at the University of Alabama in Huntsville and transitioned into a full-time position upon graduation.

She earned a marketing degree with a concentration in business management.

Otto resides in Madison, AL with her amazing, smart, talented little girl, Nealynn. She enjoys watching her little girl grow, spending time with family and friends, and watching College Football. Go Vols!

4 Marketing Tips for Small Businesses

Marketing use to be a steady uphill battle for many startups and small businesses, but all that has changed with the internet and social media. Don’t get me wrong, it is still a battle, however, digital marketing has made the mission of establishing a presence less daunting. People may argue that it “levels the playing field” by giving smaller …

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More Effective Media Buying: Part 2

Audience Measurement Tools: Media outlets use a variety of means to monitor the size and characteristics of their audience. Here’s an overview of the most common measurement tools.   Broadcast Television. ACNielsen is the major research company for broadcast television audience measurement. It assembles a “representative” sample of viewers and asks them to keep a …

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4 Tips for Creating a Tagline

A tagline is a short description that is created to leave a lasting effect during a short encounter  and will summarize the overall benefits of a business. However, creating a memorable tagline can be challenging. Your tagline is supposed to communicate to your current and potential customers what sets your business apart from your competitors. It also states …

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Content Strategy

Having a content strategy can turn insights and information into stories that genuinely connect with your audience.   The 3 Objectives of Content Marketing for brands are: 1.) Advance brand’s awareness and visibility 2.) Obtain customers and create leads 3.) Amplify significance and influence   An Ad Age content marketing study stated that “more than of …

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