Although the brand promise of Ad4! Group has always been the same, Ad4! has enjoyed over 10 years of evolution of the Ad4! logo in the Huntsville, Alabama market. Enjoy the following history of symbols that have represented and sustained Ad4! since 2004. 2004: The original logo.Looking back, this one makes us smile. Felica had […]
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Marketing use to be a steady uphill battle for many startups and small businesses, but all that has changed with the internet and social media. Don’t get me wrong, it is still a battle, however, digital marketing has made the mission of establishing a presence less daunting. People may argue that it “levels the playing field” by giving smaller
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The final part of more effective media buying consists of 3 steps. Step One: Situation Analysis. Who/what is your competition? How do their products compare to yours? What makes your accounts and services stand out? Who is your target market? Where can you reach your target market? Step Two: Advertising Analysis What results do
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Audience Measurement Tools: Media outlets use a variety of means to monitor the size and characteristics of their audience. Here’s an overview of the most common measurement tools. Broadcast Television. ACNielsen is the major research company for broadcast television audience measurement. It assembles a “representative” sample of viewers and asks them to keep a
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There’s No One Right Answer Which is a better advertising buy: radio or television? How many times should an ad appear in the newspaper? How long should an advertising campaign last? These are questions marketers must ask. Unfortunately, there is no one right answer. What Are Marketers to Do? Placing advertising buys has become such
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A tagline is a short description that is created to leave a lasting effect during a short encounter and will summarize the overall benefits of a business. However, creating a memorable tagline can be challenging. Your tagline is supposed to communicate to your current and potential customers what sets your business apart from your competitors. It also states
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You should keep an eye on what’s coming next so you can stay ahead of the competition. Effective marketing requires a regular knowledge of upcoming trends. Here are 4 marketing tips to help keep your business successful in 2017. 1. Blog Over the past few years, blogging is a trend that nearly every
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In last week’s blog we talked about 4 tips to help small businesses and startups compete with the big companies. One of those tips was getting online reviews and in this blog we will give you some tips on how to encourage those reviews. Check it out! If you have ever used Yelp, you know
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Having a content strategy can turn insights and information into stories that genuinely connect with your audience. The 3 Objectives of Content Marketing for brands are: 1.) Advance brand’s awareness and visibility 2.) Obtain customers and create leads 3.) Amplify significance and influence An Ad Age content marketing study stated that “more than of
As an entrepreneur and coach, he helped hundreds of others become successful entrepreneurs themselves. He understood how to hone a business model, launch a business and keep it growing, by applying real world knowledge with the skill that only comes from years of experience. He was fortunate to have lived in different parts of the
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