4 Marketing Tips for Small Businesses

Marketing use to be a steady uphill battle for many startups and small businesses, but all that has changed with the internet and social media. Don’t get me wrong, it is still a battle, however, digital marketing has made the mission of establishing a presence less daunting. People may argue that it “levels the playing field” by giving smaller businesses the opportunity to be noticed.


Startups and small-to-medium sized businesses have a lot to gain from a strategic digital marketing campaign and needs to make sure every dollar is put to good use- this is why you might say that the market “roots for the underdog”.


Check out these 4 tips to help compete and work towards creating Communication that Counts!


Tip 1- You should invest in Search Engine Optimization (SEO).

small businesses

According to Retail Today, 81% of shoppers will begin their buying process with a Google search and 35% of all ecommerce traffic comes from search engines.


Therefore, you should think of SEO as the “word-of mouth” of the internet. It does not matter if you are the owner of  an e-commerce platform, a brick-and-mortar store, or both, you should make the smart decision of investing in SEO to put yourself on the map.


SEO is successful because customers are already looking for either you or the service you provide. With the right strategy, you will see a ROI without breaking the bank; which is where targeting the right customers with the right keywords helps. But keep in mind that SEO is like most marketing practices. You will not see results overnight because SEO is a long-term investment.


Tip 2- Use effective content to look like an expert.

We have written several blogs and cannot express enough how important effective content is because content marketing has been the main focus in the digital world for a while. Content is the basis of brand messaging.


The job is producing substance in the form of blogs, infographics, videos, etc… that are suited to your target platform. One of the best ways to do so is by backing up your content with data that you will acquire with Tip 4.


Content creation is the perfect opportunity for a business to shine no matter the size. The trick is to know your target audience. And Google loves fresh, relevant content which means you will do well in the search rankings.


Tip 3- Make an effort to acquire online reviews.

It is important to have online reviews in today’s business world because a large percentage of customers integrate reviews into their purchasing decisions.


As a result, customer reviews and also testimonials can make a significant difference for startups and small-medium sized businesses making it a wise decision to send an email encouraging customers to rate them on the big review sites such as Google, or even fill out a simple form regarding their experience.


Online reviews can also help with Tip 4.

Tip 4- Always track, analyze and improve.

The most important piece of the marketing puzzle is tracking your results. Without the keeping an eye on your analytics, you will not have a good understanding of what needs to be altered or optimized. You know how to make your next move by keeping tabs on your keywords as well as content performance. In doing so, you will see if your money is well spent.


Ad4! specializes in SEO, effective content, research, and strategy! Visit our “contact us” page and let Ad4! take the stress out of your marketing!


Meet the Author

Sarah Otto is Ad4!’s research-savvy, Executive Manager. In this position, she manages current production schedules and is in charge of new business development.

Otto’s incredible knack for using networking tools like LinkedIn has gained Ad4! both a local and a national audience with business owners and influencers. If you find her on LinkedIn, you will see that she proudly refers to ...

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