Marketing

Marketing Plan Template: Action Plan Part 3

This week we will look into Networking. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work Networking Networking is a free or low-cost promotion strategy that puts you in front of customers, competitors, other local business owners and employees and individuals who …

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Marketing Plan Template: Action Plan Part 2

This week we will look into PR Campaigns. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work Public Relations While public relations has a different meaning in a large corporate setting, the small business can use many free methods to get their …

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Marketing Plan Template: Action Plan Part 1

The action plan step is the tactical or implementation phase for putting your strategy into practice. The action plan phase of your plan could have dozens of different tactics for promoting and advertising your products or company. The specific tactics you choose will depend on your specific situation, budget, goals and timeframe. We’ll cover some …

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Marketing Plan Template: Market Strategy Part 4

This week we will look into Promotion Goals. Here is the marketing strategy template again, for your reference. Marketing Strategy Unique Sales Proposition Brand Product or Service Promotion Goals Promotion Goals Marketing plans don’t have to be complicated, but they do need to be well thought out. Identifying where you want to be or what …

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Marketing Plan Template: Market Strategy Part 3

This week we will look into Product or Service. Here is the marketing strategy template again, for your reference. Marketing Strategy Unique Sales Proposition Brand Product or Service Promotion Goals Product or Service What is your product or service? You should be able to define your product in terms of what it does for the …

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Marketing Plan Template: Market Strategy Part 2

This week we will look into Brand. Here is the marketing strategy template again, for your reference. Marketing Strategy Unique Sales Proposition Brand Product or Service Promotion Goals Brand What’s your brand? We used to think of BRAND as a logo or group of stylized words and colors. Clever marketers even dream up fanciful words …

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Marketing Plan Template: Market Strategy Part 1

You’ve done all your research and think you’re ready to open up shop and start selling your product. How do you know you’ve got the product or service right? Like every other step in this process, you need a well defined goal and plan to get you there. Outside of running out of cash, lacking …

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Marketing Plan Template: Market Analysis Part 4

This week we are looking at Company in your market analysis. Here is the market analysis template again, for your reference. Market Analysis Industry Description of Industry Industry Trends Market Segment(s) Distribution Channels Competition Direct & Indirect Competition Strengths & Weaknesses Customers Demographics Company Company Profile SWOT Analysis Company Just as you looked closely at …

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Marketing Plan Template: Market Analysis Part 3

This week we are looking at Customers in your market analysis. Here is the market analysis template again, for your reference. Market Analysis Industry Description of Industry Industry Trends Market Segment(s) Distribution Channels Competition Direct & Indirect Competition Strengths & Weaknesses Customers Demographics Company Company Profile SWOT Analysis Customers Who are your customers? Do you …

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Marketing Plan Template: Market Analysis Part 2

This week we are looking at Competition in your market analysis. Here is the market analysis template again, for your reference. Market Analysis Industry Description of Industry Industry Trends Market Segment(s) Distribution Channels Competition Direct & Indirect Competition Strengths & Weaknesses Customers Demographics Company Company Profile SWOT Analysis Competition Determine who your direct and indirect …

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