Marketing Plan Template: Summary

Creating a marketing plan can be a simple exercise if you follow the plan. Do your research to understand your industry, market segments, competition, and customers. With a critical eye, review your own company’s pros and cons. Plan your strategy by identifying your unique sales proposition, brand, product pricing and distribution channels, and promotional goals. Create action plans to put your tactics to work. Finally, measure the results of your marketing activities and make corrective action to improve your results.

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