Marketing Strategy

Pitch Perfect: Mastering the Art of the Elevator Pitch (Part 1)

Fun fact: The average elevator ride lasts about 118 seconds. Why does this matter? Imagine this scenario… You step onto an elevator and there, right there just inches away from you, is the CEO you’ve been trying to get in front of for months but could never quite connect with. He will be trapped in …

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Is Your Website an Effective Sales Tool?

The internet is essential for businesses to attract new business and promote your products and services. This session focuses on marketing websites to maximize results – helping companies drive more traffic to their websites, generate more leads, and convert more of those leads into sales. Join Ad4! Group on Tuesday, March 9th, 2021 from 11:00AM-12:30PM …

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Schrödinger’s Cat and the Marketing Strategy

Austrian physicist Erwin Schrodinger proposed a thought experiment in 1935 to discuss the paradox of the Copenhagen interpretation of quantum mechanics. Any non-physicist fans of the TV sitcom The Big Bang Theory, are likely also familiar with paradox known as Schrodinger’s Cat. Schrodinger’s theoretical experiment places a living cat in a steel box with a …

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Four Keys to Unlocking Great Customer Service Online & Offline

You’re daughter turns 17 next month, and you’re about to pull the trigger on her first car.  She’s been patient, or maybe you’ve made her be patient, and now it just comes down to which vehicle to buy. You’ve narrowed your search and test drove each vehicle. It’s the a cherry Honda Accord in the …

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