Marketing Strategy Archives | Ad4! Group

Marketing Strategy

Are you truly speaking to your desired audiences?

You’ve got a great product. And you’ve created some amazing content to tell everyone how great it is. So, you post that amazing content about your great product to the most popular social media channels. And wait. And … nothing happens. Minimal engagement, no new contact submissions, and no bump in sales. What the heck? …

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A Formula for Generational Marketing

This segment of “5 Minutes with Felica,” is one of CEO and Founder of Ad4! Group, Felica Sparks,’ favorite topics: Generational Marketing.  She has clear-cut convictions that come from years of studying trends, relying on strategic plans and successfully creating and buying media for clients. That’s right. She’s an expert on this topic, and we …

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Schrödinger’s Cat and the Marketing Strategy

Austrian physicist Erwin Schrodinger proposed a thought experiment in 1935 to discuss the paradox of the Copenhagen interpretation of quantum mechanics. Any non-physicist fans of the TV sitcom The Big Bang Theory, are likely also familiar with paradox known as Schrodinger’s Cat. Schrodinger’s theoretical experiment places a living cat in a steel box with a …

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Four Keys to Unlocking Great Customer Service Online & Offline

You’re daughter turns 17 next month, and you’re about to pull the trigger on her first car.  She’s been patient, or maybe you’ve made her be patient, and now it just comes down to which vehicle to buy. You’ve narrowed your search and test drove each vehicle. It’s the a cherry Honda Accord in the …

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Inbound Marketing vs. Account-Based Marketing: Should You Choose Just One?

Once upon a time the land was filled with only one method of marketing. At first, it was good, and people were happy. Posters on lampposts informed them of exciting events about which they otherwise might not have learned. Newspaper ads announced must-have products and life-changing services. The postal service delivered catalogs full of every …

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