Marketing Strategy Archives

Since its launch in late November 2022, there’s been tons of buzz in the media about ChatGPT, the artificial intelligence tool that follows instructions, answers questions, and can easily produce a full-length college-level essay within minutes of an assignment deadline. The potential of ChatGPT and models like it has inspired businesses to adapt AI for […]

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Sep 7 2021

Powerful Public Relations

Marketing Strategy, Online Marketing / Patricia Hartley

Does your organization have a public relations strategy? Do you know how to build one? Or more fundamentally, do you know what public relations really means? For too many businesses, the answer to all three questions is, “Ummmm …. Maybe? Well, OK, no.” If this is you, don’t worry. You’re certainly not alone. Unfortunately, some

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Jun 29 2021

Pitch Perfect: Mastering the Art of the Elevator Pitch (Part 1)

Marketing Strategy, Strategy / Patricia Hartley

Fun fact: The average elevator ride lasts about 118 seconds. Why does this matter? Imagine this scenario… You step onto an elevator and there, right there just inches away from you, is the CEO you’ve been trying to get in front of for months but could never quite connect with. He will be trapped in

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Feb 25 2021

Is Your Website an Effective Sales Tool?

Marketing Strategy, News / Felica Sparks

The internet is essential for businesses to attract new business and promote your products and services. This session focuses on marketing websites to maximize results – helping companies drive more traffic to their websites, generate more leads, and convert more of those leads into sales. Join Ad4! Group on Tuesday, March 9th, 2021 from 11:00AM-12:30PM

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Feb 8 2021

How to Use Customer Personas

Marketing Strategy / Patricia Hartley

The first and most crucial step of a successful marketing strategy is to develop a deep understanding of your target audience. In a recent post we described the process of building a customer persona — an exercise through which you create a thorough description of the kind of person who is most likely to buy

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Feb 1 2021

Are you truly speaking to your desired audiences?

Marketing Strategy / Patricia Hartley

You’ve got a great product. And you’ve created some amazing content to tell everyone how great it is. So, you post that amazing content about your great product to the most popular social media channels. And wait. And … nothing happens. Minimal engagement, no new contact submissions, and no bump in sales. What the heck?

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Apr 28 2020

Mobile-Friendly Marketing

Marketing Strategy / Chris Gattis

On April 21, 2015, Google rolled out Mobilegeddon; yet more changes to its search algorithm aimed at mobile device searches. They never tell us exactly what they do or did, but in this case, they actually disclose that mobile search, as opposed to search on your laptop, was the beneficiary of their most recent tweaking.

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Apr 7 2020

A Formula for Generational Marketing

Marketing Strategy / Emily Heinkel

This segment of “5 Minutes with Felica,” is one of CEO and Founder of Ad4! Group, Felica Sparks,’ favorite topics: Generational Marketing. She has clear-cut convictions that come from years of studying trends, relying on strategic plans and successfully creating and buying media for clients. That’s right. She’s an expert on this topic, and we

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Mar 31 2020

Schrödinger’s Cat and the Marketing Strategy

Marketing Strategy / Chris Gattis

Austrian physicist Erwin Schrodinger proposed a thought experiment in 1935 to discuss the paradox of the Copenhagen interpretation of quantum mechanics. Any non-physicist fans of the TV sitcom The Big Bang Theory, are likely also familiar with paradox known as Schrodinger’s Cat. Schrodinger’s theoretical experiment places a living cat in a steel box with a

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Mar 10 2020

Marketing For Manufacturers

Marketing Strategy / Chris Gattis

Many manufacturers that we work with are confused about marketing their products. And while we recognize that we do this for a living, I’ll let you in on a little secret: Marketing for manufacturers is exactly the same as marketing for other businesses. Whether we’re teaching others how to market or creating a strategy for

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