Marketing Strategy Archives | Ad4! Group

Marketing Strategy

A Formula for Generational Marketing

This segment of “5 Minutes with Felica,” is one of CEO and Founder of Ad4! Group, Felica Sparks,’ favorite topics: Generational Marketing.  She has clear-cut convictions that come from years of studying trends, relying on strategic plans and successfully creating and buying media for clients. That’s right. She’s an expert on this topic, and we …

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Schrödinger’s Cat and the Marketing Strategy

Austrian physicist Erwin Schrodinger proposed a thought experiment in 1935 to discuss the paradox of the Copenhagen interpretation of quantum mechanics. Any non-physicist fans of the TV sitcom The Big Bang Theory, are likely also familiar with paradox known as Schrodinger’s Cat. Schrodinger’s theoretical experiment places a living cat in a steel box with a …

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Four Keys to Unlocking Great Customer Service Online & Offline

You’re daughter turns 17 next month, and you’re about to pull the trigger on her first car.  She’s been patient, or maybe you’ve made her be patient, and now it just comes down to which vehicle to buy. You’ve narrowed your search and test drove each vehicle. It’s the a cherry Honda Accord in the …

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Inbound Marketing vs. Account-Based Marketing: Should You Choose Just One?

Once upon a time the land was filled with only one method of marketing. At first, it was good, and people were happy. Posters on lampposts informed them of exciting events about which they otherwise might not have learned. Newspaper ads announced must-have products and life-changing services. The postal service delivered catalogs full of every …

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Interactive Press Releases

Press releases are funny things. You’re running a business or having an event, and you want to make sure the world knows about it, right? Many times, sending out a press release to folks in the media is exactly the right thing to do. You call them to follow up, keep your positive relationship in …

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Marketing Plan Template: Summary

Creating a marketing plan can be a simple exercise if you follow the plan. Do your research to understand your industry, market segments, competition, and customers. With a critical eye, review your own company’s pros and cons. Plan your strategy by identifying your unique sales proposition, brand, product pricing and distribution channels, and promotional goals. …

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