Chris Gattis

As an entrepreneur and coach, I have helped hundreds of others become successful entrepreneurs themselves. I understand how to hone a business model, launch a business and keep it growing, by applying real world knowledge with the skill that only comes from years of experience.

I’ve been fortunate to have lived in different parts of the country and had many different work experiences. I’m a Huntsville, Alabama native and attended Auburn University. I started my work career in 1983 at a small mutual savings & loan association in West Point, Georgia. In 1988 got my first manufacturing experience as the controller at Knauf Insulation, a fiber glass manufacturing plant in Lanett, Alabama. Three years later, I was transferred to the Indianapolis, Indiana area as credit manager at the corporate office. In 1999, they gave me an opportunity to run a manufacturing facility that produced expanded polystyrene insulation located in Lebanon, Ohio, just north of Cincinnati. In 2002, I moved further north to the Boston area as CFO of an industrial insulation products distributor.

In late 2008, this Alabama boy had to get back home! My wife and I relocated to Huntsville and I joined Ad4! shortly thereafter.

I’ve been a corporate CFO, a general manager, a site selection consultant, and crisis management/turnaround consultant, among others. I’ve served on planning commissions and zoning boards, I’ve run for political office, and promoted politicians. I use all these real-world experiences to help businesses build their own lemonade stand empires.

My biggest passions are my faith, my music, the Auburn Tigers, and the American Cancer Society. I volunteer for and serve on the leadership board for the American Cancer Society. I am surviving prostate cancer and try to use that platform to spread the Good News about the God that saved me and the early detection strategies that may save you. I play tenor sax in First Baptist Church orchestra. We have a big band and a sax ensemble we call The Thundering Herd! I’m a graduate of and ridiculously passionate fan of the Auburn Tigers.


Posts by Chris Gattis

Mobile-Friendly Marketing

On April 21, 2015, Google rolled out Mobilegeddon; yet more changes to its search algorithm aimed at mobile device searches. They never tell us exactly what they do or did, but in this case, they actually disclose that mobile search, … Read more →

5 Truths About Your Brand

Effective marketing campaigns are more closely tied to your brand culture than you’d like to admit. As a Branding Agency in Huntsville, Alabama, we help businesses build a bridge of understanding between the two. I know, this isn’t what you … Read more →

Why Bother With Branding?

Researchers suggest that we are exposed to a million or more brands each year. We are exposed to brands and ads everywhere we look. In fact, I just counted 68 different brands visible on things sitting on my desk, not … Read more →

Marketing For Manufacturers

Many manufacturers that we work with are confused about marketing their products. And while we recognize that we do this for a living, I’ll let you in on a little secret: Marketing for manufacturers is exactly the same as marketing … Read more →

Why Community Branding is Important

Branding tells a story. It tells your story. In this case, the ‘you’ is a city, county, town, or economic development area; a community. But why does a community need to brand itself? Prospective employers and site selectors are trying … Read more →

What You Want for Christmas

We had some fun with the Coach Christmas commercial last week. Now for one that’s a little more serious. SPOILER ALERT:  GET YOUR TISSUE READY We see all kinds of commercials during the holiday season. Everything from big production numbers … Read more →