Ad4! Group believes in developing meaningful and strong relationships with media partners to support our clients to get the most positive attention. We are enthusiastic about leveraging media exposure on many levels. We will set up interviews or guest appearances with local news, radio, or podcasts. We promise these mediums will give the community a […]
Media Attention is Good for Business Read More »
Why Outsourcing Your Marketing Team Makes Sense for Your Business In today’s fast-paced digital landscape, staying competitive requires more than just a great product or service—it demands smart, strategic marketing. But for many businesses, keeping up with the ever-changing world of marketing is a daunting task. That’s where hiring an outsourced marketing team can make
6 Reasons to Hire an Outside Marketing Team Read More »
Since its launch in late November 2022, there’s been tons of buzz in the media about ChatGPT, the artificial intelligence tool that follows instructions, answers questions, and can easily produce a full-length college-level essay within minutes of an assignment deadline. The potential of ChatGPT and models like it has inspired businesses to adapt AI for
Why Artificial Intelligence Will Never Replace Human Content Creators Read More »
You don’t have to be tech-savvy to spot trends and measure your company’s marketing efforts; you just have to pay attention. The following is a method of measuring marketing efforts that you can do with a phone, a pen and a sheet of paper: the call log. Here’s what you need to do, and why you
Effectively Measure Marketing with A Call Log Read More »
Ad4! is a creative company. We need creative and cool business cards. Business Cards: DONE Now, we need a cool business card holder. Where do you go when you need a very cool business card holder to hold very cool business cards? There was really only one choice: Julie Gill of Big Glass Art, right
The Artist and the Business Card Read More »
So you want to start a business blog? It’s a popular thing to do these days. There are lots of people who start a blog. Not so many of them actually finish a blog. So, before you get started, I have one question: You do realize that a blog requires writing, don’t you? And that
Start a Blog for Your Business Read More »
Many people are starting to understand a few things about social media that maybe they feared from the very beginning. Like, just setting up a Facebook account isn’t going to drive massive amounts of business into your store. We often hear social media thrown about as a panacea for all sales and marketing problems. But just
Is Social Media leaving you feeling cheated? Read More »
Felica Sparks, founder and owner of Ad4! Group, among other things, is an expert media buyer. She has placed television, radio, billboards, and other types of advertising for local and international businesses over the years. Because she’s such a straight shooter, no-nonsense professional, I was able to sit down with Felica during a five minute break between business meetings and get
Media Buying With Felica Sparks Read More »
If you’re using content to market your business to consumers, you’re part of a growing trend. Business-to-consumer (B2C) marketers are now allocating 32 percent of their total marketing budgets to content marketing efforts, up from 25 percent last year, according to a survey by the Content Marketing Institute and MarketingProfs. But simply throwing content at
Don’t Publish Content Unless You Do This First Read More »
We all do it. As business owners, we can all get caught up in running a business and look up one day to find that our right-hand man or woman has found a better offer. A lot of the time, his or her decision has spawned from a life-change like marriage or relocation. Other times,
What Your Employee Wants Almost as Bad as a Raise Read More »
