Uncategorized Archives

Since its launch in late November 2022, there’s been tons of buzz in the media about ChatGPT, the artificial intelligence tool that follows instructions, answers questions, and can easily produce a full-length college-level essay within minutes of an assignment deadline. The potential of ChatGPT and models like it has inspired businesses to adapt AI for …

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Apr 21 2020

Effectively Measure Marketing with A Call Log

Uncategorized / By Emily Heinkel

You don’t have to be tech-savvy to spot trends and measure your company’s marketing efforts; you just have to pay attention. The following is a method of measuring marketing efforts that you can do with a phone, a pen and a sheet of paper: the call log. Here’s what you need to do, and why you …

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Apr 14 2020

The Artist and the Business Card

Uncategorized / By Chris Gattis

Ad4! is a creative company. We need creative and cool business cards. Business Cards: DONE Now, we need a cool business card holder. Where do you go when you need a very cool business card holder to hold very cool business cards? There was really only one choice: Julie Gill of Big Glass Art, right …

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Mar 3 2020

Start a Blog for Your Business

Uncategorized / By Chris Gattis

So you want to start a business blog? It’s a popular thing to do these days. There are lots of people who start a blog. Not so many of them actually finish a blog. So, before you get started, I have one question: You do realize that a blog requires writing, don’t you? And that …

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Feb 25 2020

Is Social Media leaving you feeling cheated?

Uncategorized / By Chris Gattis

Many people are starting to understand a few things about social media that maybe they feared from the very beginning. Like, just setting up a Facebook account isn’t going to drive massive amounts of business into your store. We often hear social media thrown about as a panacea for all sales and marketing problems. But just …

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Feb 18 2020

Media Buying With Felica Sparks

Uncategorized / By Emily Heinkel

Felica Sparks, founder and owner of Ad4! Group, among other things, is an expert media buyer. She has placed television, radio, billboards, and other types of advertising for local and international businesses over the years. Because she’s such a straight shooter, no-nonsense professional, I was able to sit down with Felica during a five minute break between business meetings and get …

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Nov 14 2017

Don’t Publish Content Unless You Do This First

Branding, Marketing Strategy, Online Marketing, Uncategorized / By Nancy Mann Jackson

If you’re using content to market your business to consumers, you’re part of a growing trend. Business-to-consumer (B2C) marketers are now allocating 32 percent of their total marketing budgets to content marketing efforts, up from 25 percent last year, according to a survey by the Content Marketing Institute and MarketingProfs. But simply throwing content at …

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Jul 18 2017

What Your Employee Wants Almost as Bad as a Raise

Uncategorized / By Emily Heinkel

We all do it. As business owners, we can all get caught up in running a business and look up one day to find that our right-hand man or woman has found a better offer. A lot of the time, his or her decision has spawned from a life-change like marriage or relocation. Other times, …

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May 9 2017

Ad4! Forms a Strategic Alliance With Fowler Auction

Uncategorized / By Felica Sparks

Ad4! announces that we have formed a strategic alliance with Huntsville auction and real estate company, Fowler Auction. “We are excited that we are going to work for such a reputable company. Mickey Fowler and his team are amazing people”, states Founder & Chief Strategist, Felica Sparks. “This partnership represents a real opportunity for the …

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May 31 2016

Need a Second Opinion on Your Business Development?

Uncategorized / By Bud McLaughlin

Sometimes you just need a second opinion. You’re elbows deep in the day-to-day functions of your business and you rarely get out of your industry long enough to take a breath. We’ve seen it a thousand times, and as a matter of fact, looking in from the outside is what we do best! Ad4! can …

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