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Is Social Media leaving you feeling cheated?

Many people are starting to understand a few things about social media that maybe they feared from the very beginning. Like, just setting up a Facebook account isn’t going to drive massive amounts of business into your store. We often hear social media thrown about as a panacea for all sales and marketing problems. But just …

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Media Buying With Felica Sparks

Felica Sparks, founder and owner of Ad4! Group, among other things, is an expert media buyer. She has placed television, radio, billboards, and other types of advertising for local and international businesses over the years. Because she’s such a straight shooter, no-nonsense professional, I was able to sit down with Felica during a five minute break between business meetings and get …

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Don’t Publish Content Unless You Do This First

If you’re using content to market your business to consumers, you’re part of a growing trend. Business-to-consumer (B2C) marketers are now allocating 32 percent of their total marketing budgets to content marketing efforts, up from 25 percent last year, according to a survey by the Content Marketing Institute and MarketingProfs. But simply throwing content at …

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Ad4! Forms a Strategic Alliance With Fowler Auction

Ad4! announces that we have formed a strategic alliance with Huntsville auction and real estate company, Fowler Auction. “We are excited that we are going to work for such a reputable company. Mickey Fowler and his team are amazing people”, states Founder & Chief Strategist, Felica Sparks. “This partnership represents a real opportunity for the …

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Social Media: From Persuasion to Engagement

It’s my Mother-In-Law’s birthday. She’s that sticky-sweet type, so she’s easy to shop for, but of course I want to get her something good. There’s a Tuesday Mornings not far from my house, and I’ll be in the vicinity of a Target sometime this week, but that’s not where I’m headed. I’m going to my favorite antique …

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