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Why Artificial Intelligence Will Never Replace Human Content Creators

Since its launch in late November 2022, there’s been tons of buzz in the media about ChatGPT, the artificial intelligence tool that follows instructions, answers questions, and can easily produce a full-length college-level essay within minutes of an assignment deadline. The potential of ChatGPT and models like it has inspired businesses to adapt AI for […]

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Media Buying With Felica Sparks

Felica Sparks, founder and owner of Ad4! Group, among other things, is an expert media buyer. She has placed television, radio, billboards, and other types of advertising for local and international businesses over the years. Because she’s such a straight shooter, no-nonsense professional, I was able to sit down with Felica during a five minute break between business meetings and get

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Don’t Publish Content Unless You Do This First

If you’re using content to market your business to consumers, you’re part of a growing trend. Business-to-consumer (B2C) marketers are now allocating 32 percent of their total marketing budgets to content marketing efforts, up from 25 percent last year, according to a survey by the Content Marketing Institute and MarketingProfs. But simply throwing content at

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Ad4! Forms a Strategic Alliance With Fowler Auction

Ad4! announces that we have formed a strategic alliance with Huntsville auction and real estate company, Fowler Auction. “We are excited that we are going to work for such a reputable company. Mickey Fowler and his team are amazing people”, states Founder & Chief Strategist, Felica Sparks. “This partnership represents a real opportunity for the

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