Emily Heinkel

Emily Heinkel is a journalist-turned-marketer with a knack for creative communications and digital marketing strategies. She prides herself on creating original content that speaks to targeted audiences through conversational language, compelling images and moving storytelling.

Heinkel began her career with Ad4! two months after graduating from Troy University with a multimedia journalism degree. As a Trojan, she was a reporter, photographer and feature section editor for the student newspaper, The Tropolitan. In those rolls, Heinkel learned the power of human-interest writing, interviewing and information gathering skills, as well as how to live on deadlines.

While in college, Heinkel worked as a freelance photographer for her own brand, Wild and Well Photography. During this venture, she fell in love with marketing this small business and started independently researching digital marketing strategies.

As a research analyst at LSINC, LLC in Huntsville, she worked with an executive team to solve branding and large-scale communications conflicts for Fortune 500 companies. She gained valuable consulting experience that helped her get where she is today.

Heinkel is originally from Athens, AL and lives there now with her husband, Dan, and her calico cat. She still enjoys playing photographer in her spare time and she also serves as a leader for her 20-somethings small group that meets weekly.

A Formula for Generational Marketing

This segment of “5 Minutes with Felica,” is one of CEO and Founder of Ad4! Group, Felica Sparks,’ favorite topics: Generational Marketing.  She has clear-cut convictions that come from years of studying trends, relying on strategic plans and successfully creating and buying media for clients. That’s right. She’s an expert on this topic, and we …

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Media Buying With Felica Sparks

Felica Sparks, founder and owner of Ad4! Group, among other things, is an expert media buyer. She has placed television, radio, billboards, and other types of advertising for local and international businesses over the years. Because she’s such a straight shooter, no-nonsense professional, I was able to sit down with Felica during a five minute break between business meetings and get …

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Four Keys to Unlocking Great Customer Service Online & Offline

You’re daughter turns 17 next month, and you’re about to pull the trigger on her first car.  She’s been patient, or maybe you’ve made her be patient, and now it just comes down to which vehicle to buy. You’ve narrowed your search and test drove each vehicle. It’s the a cherry Honda Accord in the …

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How to Create a Survey Customers Will Answer

Two weeks ago I blogged on why a free survey was invaluable. I mean – the potential of capturing meaningful data that can literally breakdown barriers that might keep people from making a purchasing decision is there. So let’s get right to it. I’ve chosen to build my survey through Survey Monkey because they’ve already …

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4 Google Search Tips I Actually Use

As business owners, we are constantly learning. Technology advances, consumers change their minds, and our businesses depend on digital outlets to get our customers’ attention. Research is the key to staying relevant to customers. So today, we’re going to scratch the surface of advanced search by revealing 4 Google search tips I actually use on a daily …

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Make Your Business More Competitive with Convenience

If you are looking to give your company an edge over your competition, the first thing you should do is find out how you can make your service more convenient. Large companies like Amazon, Redbox or even Publix have gotten extremely creative in making the purchasing process easier for the customers. And based on the …

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