Emily Heinkel

Emily Heinkel is a journalist-turned-marketer with a knack for creative communications and digital marketing strategies. She prides herself on creating original content that speaks to targeted audiences through conversational language, compelling images and moving storytelling.

Heinkel began her career with Ad4! two months after graduating from Troy University with a multimedia journalism degree. As a Trojan, she was a reporter, photographer and feature section editor for the student newspaper, The Tropolitan. In those rolls, Heinkel learned the power of human-interest writing, interviewing and information gathering skills, as well as how to live on deadlines.

While in college, Heinkel worked as a freelance photographer for her own brand, Wild and Well Photography. During this venture, she fell in love with marketing this small business and started independently researching digital marketing strategies.

As a research analyst at LSINC, LLC in Huntsville, she worked with an executive team to solve branding and large-scale communications conflicts for Fortune 500 companies. She gained valuable consulting experience that helped her get where she is today.

Heinkel is originally from Athens, AL and lives there now with her husband, Dan, and her calico cat. She still enjoys playing photographer in her spare time and she also serves as a leader for her 20-somethings small group that meets weekly.


Posts by Emily Heinkel

A Formula for Generational Marketing

This segment of “5 Minutes with Felica,” is one of CEO and Founder of Ad4! Group, Felica Sparks,’ favorite topics: Generational Marketing.  She has clear-cut convictions that come from years of studying trends, relying on strategic plans and successfully creating … Read more →

Media Buying With Felica Sparks

Felica Sparks, founder and owner of Ad4! Group, among other things, is an expert media buyer. She has placed television, radio, billboards and other types of advertising for local and international businesses over the years. Because she’s such a straight shooter, no-nonsense … Read more →

Rebranding Your Business

Sure, the rebranding process probably sounds a little outrageous to any entrepreneur. I mean, who has time to try to isolate the perfect shade of “firetruck red” or choose between an octagon and a hexagon, right? But branding isn’t just … Read more →

4 Google Search Tips I Actually Use

As business owners, we are constantly learning. Technology advances, consumers change their minds, and our businesses depend on digital outlets to get our customers’ attention. Research is the key to staying relevant to customers. So today, we’re going to scratch the … Read more →