You don’t have to be tech-savvy to spot trends and measure your company’s marketing efforts; you just have to pay attention. The following is a method of measuring marketing efforts that you can do with a phone, a pen and a sheet of paper: the call log. Here’s what you need to do, and why you …
This segment of “5 Minutes with Felica,” is one of CEO and Founder of Ad4! Group, Felica Sparks,’ favorite topics: Generational Marketing. She has clear-cut convictions that come from years of studying trends, relying on strategic plans and successfully creating and buying media for clients. That’s right. She’s an expert on this topic, and we …
Felica Sparks, founder and owner of Ad4! Group, among other things, is an expert media buyer. She has placed television, radio, billboards, and other types of advertising for local and international businesses over the years. Because she’s such a straight shooter, no-nonsense professional, I was able to sit down with Felica during a five minute break between business meetings and get …
You’re daughter turns 17 next month, and you’re about to pull the trigger on her first car. She’s been patient, or maybe you’ve made her be patient, and now it just comes down to which vehicle to buy. You’ve narrowed your search and test drove each vehicle. It’s the a cherry Honda Accord in the …
Four Keys to Unlocking Great Customer Service Online & Offline Read More »
Sure, the rebranding process probably sounds a little outrageous to any entrepreneur. I mean, who has time to try to isolate the perfect shade of “firetruck red” or choose between an octagon and a hexagon, right? Why Rebrand? But branding isn’t just about logos, taglines and colors. It’s about the consumer purchase process, and it …
Your customers’ insight into your business is worth money. It’s worth a lot of money when it comes down to it. Why? Because your customers have buying power: the kind of power that keeps your lights on. And they have already gone through the ups and downs of a buying decision. Some of them even …
Two weeks ago I blogged on why a free survey was invaluable. I mean – the potential of capturing meaningful data that can literally breakdown barriers that might keep people from making a purchasing decision is there. So let’s get right to it. I’ve chosen to build my survey through Survey Monkey because they’ve already …
As business owners, we are constantly learning. Technology advances, consumers change their minds, and our businesses depend on digital outlets to get our customers’ attention. Research is the key to staying relevant to customers. So today, we’re going to scratch the surface of advanced search by revealing 4 Google search tips I actually use on a daily …
We all do it. As business owners, we can all get caught up in running a business and look up one day to find that our right-hand man or woman has found a better offer. A lot of the time, his or her decision has spawned from a life-change like marriage or relocation. Other times, …
What Your Employee Wants Almost as Bad as a Raise Read More »
If you are looking to give your company an edge over your competition, the first thing you should do is find out how you can make your service more convenient. Large companies like Amazon, Redbox or even Publix have gotten extremely creative in making the purchasing process easier for the customers. And based on the …
Make Your Business More Competitive with Convenience Read More »
