Q&A: Budd McLaughlin

Budd McLaughlin has written for some of Huntsville’s most iconic newsrooms over the last 35 years and is now a regular contributor to Ad4!’s Red Pencil Blog. Originally from Pennsville, N.J., Budd first made an appearance in Alabama when he enrolled in Auburn University. As one of Auburn’s first journalism graduates, he then began his […]
Red Pencil Affair!

Sure, brie on crackers, pork roast and a sweet moscato says “Thank you,” but the way we really show you we care is in our strategies, in our proposals, in our excellent media buys. An Ad4! Group get-together is just the icing on the cake! We care about you as a person. We care about […]
Social Media: From Persuasion to Engagement

It’s my Mother-In-Law’s birthday. She’s that sticky-sweet type, so she’s easy to shop for, but of course I want to get her something good. There’s a Tuesday Mornings not far from my house, and I’ll be in the vicinity of a Target sometime this week, but that’s not where I’m headed. I’m going to my favorite antique […]
Triple Ribbon Cutting

Well, we had the best time supporting three incredible hospitality and tourism businesses yesterday at the Triple Ribbon Cutting of Madison County Shuttle, My Memorable Event, and Windham Travel and Leisure. It’s so good to see incredible cross-industrial partnerships and friendships forming here in the Huntsville, Madison market. Never have I experienced such a camaraderie […]
Virtual Office Nurtures Small Business in Huntsville

A virtual office is an office without the boss. That’s the simple description that I learned from Kellie Andrews the CEO and Founder of The Huntsville Hub, a virtual office in the area. Many people are new to the concept of a virtual office so I asked her to explain it to me as If she […]
9 Ways to Avoid Working on Vacation

You’re on the beach in Cancun, Mexico. You know all of two words in Spanish, but you’re not even worried about it. You’ve waited all year to kick back with a Corona and finish the novel you’ve been in an on-again-off-again relationship with for the last five months. The weather is nice and you’re completely content with your […]
Q&A: Rodney Pennywell
Few people grow up and actually live out their childhood dreams. Even fewer numbers get there at the same time they reach the legal driving age. Rodney Pennywell is one of the few, the proud – Mr. Qualified, himself. Seriously though, the man decided before grade school that he wanted to be a pilot and was […]
8 Myths about Working as a Fine Glass Artist

Becoming a skilled artisan who onlookers admire and fans try to emulate is not always… well, a dream. Without the right plan, managing your own fine art business can look more like a nightmare. Julie Gill the stained glass artisan behind Big Glass Art says that you have to play nice with others and be tied to a strategic […]
Small Business Spotlight: Madison County Shuttle

Roger Nunamann waited 10 years for someone to start a shuttle route between the Nashville airport and Huntsville. When it was clear that a shuttle business was not going to happen he decided he would do it himself. A commercial pilot originally from New York, Nunamann saw the need for a shuttle when relatives and […]
Live Tweets From #StrategyHSV

When was the last time you went to a one-day work conference and saw someone give a legitimate spit-take in response to a speaker? Let’s just say, marketing professionals from the North Alabama region gathered, and it was nothing short of a marketing heyday. I could talk for days (and there will be a post or two) on […]