When was the last time you went to a one-day work conference and saw someone give a legitimate spit-take in response to a speaker?
Let’s just say, marketing professionals from the North Alabama region gathered, and it was nothing short of a marketing heyday.
Kadie Pangburn kicked off the morning with some hard and fast facts on thoughts behind digital marketing. This quote represents the shift from traditional marketing messaging to inbound marketing. Inbound marketing is social, relational and interpersonal; like between two people.
Companies that repeatedly throw themselves at potential customers before the relationship ever starts – aren’t going to make it in today’s market.
Wait, what? You mean customers want to have an actual two-way conversation with brands? Yes, they do, and they want a timely one at that.
Nona Carson is adorable, and she talked about creating great content. I could not agree more, Nona. Your content is your brand. So figure out who you want to be and then make content that speaks to those attributes.
She also said, “Conversations are content, too.”
Yes, they are. Conversations with people in the open create transparency. They create brand loyalty with customers, and they prove you are a decent human being.
Shannon Ridinger was gave us great advice on the insights and analytics. Behind every good content creation strategy is great data. Right? Get it?
She went into details on a “deep dive” in which NASA looked at engagement on every one of their posts. I love the dedication.
I’m pretty sure by I tweeted this after gaining at least four new followers in the two hours that I had been live tweeting. Good advice, Shannon.
Amy Jones gave some great tips of making good images. As a photographer, I had to stop myself from applauding when she explained principles like “the rule of thirds.” Such an easy concept that so many people just don’t know.
This tweet combined with the next one is high up on my take-away list.
I think about bringing my camera along and taking photos of scenic wonders when on my personal adventure, all the time.
But I’m lazy.
Do it. It’s cheaper, and you’ll make yourself more valuable to your company as you become a better photographer.
Keynote Speaker, Jason Falls really hit a home run. I’ll talk more in depth about his presentation in a later post. For now, just go buy his book.
It’s true. There is no “easy button” that makes you the best at inbound marketing. You have to earn it, and that’s freakin’ hard.
You know it’s true.
Can you measure the worth of a relationship in dollars and cents? We need to ask a different question when measuring the worth of inbound marketing.
Gary Tauss works for Hootsuite so he knows about tools. Business owner’s are an essential part of any company’s brand. When they are absent from anything (like digital persona) that part of the brand is missing.
Kristin Scroggin gets credit for the spit-take. I’m so thankful that lady sat on the front row. Kristin spoke on the changes in messaging for different generations. It was super powerful. And yes, we do want to be famous; every last one of us.
Honestly, I hope no one really watched me during the conference because I was basically doing gymnastics between taking written notes and live tweeting.
Anyway, I did not mention all of the awesome speakers, but I hope you learned something.
Now go like and follow all of these wonderful people!