Bud McLaughlin, Author at Ad4! Group

Bud McLaughlin

In a 35-plus-year writing/editing career, Bud has written/edited for a university, newspapers, magazines, websites, private businesses and a television station. He is on LinkedIn, Instagram, Twitter and Facebook and his blog is at http://buddmclaughlin.blogspot.com.

Brand X: Don’t get lost in the crowd

Branding has become the foremost way companies distinguish themselves. In fact, it is not limited to companies. People – such as actors and athletes – concern themselves with their “brand” to make sure their image and reputations are acceptable. Athletic teams at the professional and, even, college levels ensure their “brands” are unique and go …

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Building a Website with Your Customer In Mind

There’s an old saying: “You can’t judge a book by its cover.” In today’s marketplace and society, we can modify that to “You can’t judge a business by its website.” While that may be the case in some instances, people do judge businesses by their websites. And, unfortunately, to a lot of business owners, web …

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