Patricia Hartley, Author at Ad4! Group

Since its launch in late November 2022, there’s been tons of buzz in the media about ChatGPT, the artificial intelligence tool that follows instructions, answers questions, and can easily produce a full-length college-level essay within minutes of an assignment deadline. The potential of ChatGPT and models like it has inspired businesses to adapt AI for […]

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Apr 27 2022

Websites 101: A Pro’s Best Practices to Make a Powerful Impression

1 Comment / Marketing, Web Design / Patricia Hartley

Business owners wear a lot of hats, but unless you’re in the marketing or IT fields, “website designer” isn’t inscribed on one of your many caps. That’s probably why so many business websites become outdated, contain errors … or never come to fruition at all. These days, however, an out-of-date, issue-ridden, or nonexistent website just

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Sep 14 2021

Media Buying Basics

Media Buying / Patricia Hartley

Have you ever been watching TV, reading a magazine, or scrolling through your social media feed and seen a perplexing advertisement? Something that just doesn’t seem to belong? Maybe you’re watching reruns of Murder, She Wrote and catch a commercial for acne cream, or you’re a young, busy bank executive whose Facebook feed is being

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Sep 7 2021

Powerful Public Relations

Marketing Strategy, Online Marketing / Patricia Hartley

Does your organization have a public relations strategy? Do you know how to build one? Or more fundamentally, do you know what public relations really means? For too many businesses, the answer to all three questions is, “Ummmm …. Maybe? Well, OK, no.” If this is you, don’t worry. You’re certainly not alone. Unfortunately, some

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Aug 24 2021

Loud and Proud: A Personal Story of Personal Branding

Our Stories / Patricia Hartley

At Ad4! Group, we’re all about stories. We help businesses and individuals alike create, shape, and/or share the stories that make them who they are … or who they want to be. Those stories are an integral piece of building a brand, whether that brand is for an organization or a single person. Another thing

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Aug 10 2021

What’s Your Personal Brand?

Branding / Patricia Hartley

No matter what kind of business you’re in, you know that establishing a brand — a look, feel, and way of doing things that evokes a certain desired response from consumers — is essential. There’s another type of branding, though, that is equally important for anyone who wants to differentiate themselves — whether that’s among

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Jul 14 2021

Time to Rebrand?

Branding / Patricia Hartley

Every single business or organization needs a brand identity that tells their story. Branding consists of a lot of different elements — tangible things like your logo, color scheme, and tagline, as well as intangible things like your values and unique selling proposition. You want your customers to recognize your brand, feel something when they

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Jun 29 2021

Pitch Perfect: Mastering the Art of the Elevator Pitch (Part 1)

Marketing Strategy, Strategy / Patricia Hartley

Fun fact: The average elevator ride lasts about 118 seconds. Why does this matter? Imagine this scenario… You step onto an elevator and there, right there just inches away from you, is the CEO you’ve been trying to get in front of for months but could never quite connect with. He will be trapped in

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Jun 9 2021

Does Your Business Really Have a Brand?

Branding / Patricia Hartley

How would you describe your organization’s brand? Is it the tagline you created when you opened your very first location? The logo that’s emblazoned on your fleet of vehicles? Or maybe you believe it’s simply your business name. In a way, none of these answers are wrong. However, they’re not exactly correct, either, because your

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Apr 12 2021

The Consultant-Leader Relationship

Client Success / Patricia Hartley

You don’t need a time machine to see how running a business has changed in just the last 40 years. New productivity methodologies have appeared (Six Sigma, lean manufacturing, total quality management, etc.). Advertising has evolved (social, digital, mobile, etc.). Computers and emerging technologies have completely upended the way everything is done, from communications to

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