Patricia Hartley

Websites 101: A Pro’s Best Practices to Make a Powerful Impression

Business owners wear a lot of hats, but unless you’re in the marketing or IT fields, “website designer” isn’t inscribed on one of your many caps. That’s probably why so many business websites become outdated, contain errors … or never come to fruition at all. These days, however, an out-of-date, issue-ridden, or nonexistent website just […]

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Time to Rebrand?

Every single business or organization needs a brand identity that tells their story. Branding consists of a lot of different elements — tangible things like your logo, color scheme, and tagline, as well as intangible things like your values and unique selling proposition. You want your customers to recognize your brand, feel something when they

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Pitch Perfect: Mastering the Art of the Elevator Pitch (Part 1)

Fun fact: The average elevator ride lasts about 118 seconds. Why does this matter? Imagine this scenario… You step onto an elevator and there, right there just inches away from you, is the CEO you’ve been trying to get in front of for months but could never quite connect with. He will be trapped in

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The Consultant-Leader Relationship

You don’t need a time machine to see how running a business has changed in just the last 40 years. New productivity methodologies have appeared (Six Sigma, lean manufacturing, total quality management, etc.). Advertising has evolved (social, digital, mobile, etc.). Computers and emerging technologies have completely upended the way everything is done, from communications to

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5 Exceptional Reasons to Hire a Business Consultant

Here’s a question for you small to medium-sized business owners: Have you ever seriously considered hiring a business consultant? If your answer is no, I’ll bet I can guess at least some of your objections: They’re too expensive  We can solve our own problems in time I could just hire another employee with that expertise

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