Facebook PPC vs. Google PPC: Which Should You Be Using?

Let’s start by explaining what PPC means. Each time a user clicks on an ad, the advertiser is charged a certain amount of money, giving it the name “pay-per-click (PPC) advertising”.

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Google AdWords is most popular form of  PPC advertising and is normally what people think when they hear the term “paid search”. Paid searches focus on targeting keywords and the use of text-based advertising. Advertisers have to bid on keywords that they think will be included in searches entered by Google users. As a result, their ads will be displayed on the Google search results page.

 

Like Google AdWords is known as “paid search”, Facebook Ads is known as “paid social”. Facebook has become imperative to many business’ digital advertising strategies because they have the highest number of monthly active users (or MAUs) compared to any social network.

 

However, unlike paid search, paid social helps users find businesses based on the things they are interested in and their online behaviors. So while Google helps business find new customers, Facebook is helping customers find businesses.

 

But which should you be using? The answer is BOTH!

 

Google PPC and Facebook PPC are powerful advertising platforms that cater to every type of business and by using both paid search and paid social will effective advertising strategy in a remarkable way- as long as your advertising strategy aligns with the strengths of each platform. Although marketing messaging can remain consistent across both platforms, a good strategy will allow for maximum ROI and greater business growth.

 

For more information on Google PPC and Facebook PPC, sign up for the Red Pencil Blog, which is located on the tool bar to your right.


If you think pay-per-click (PPC) is what your business is missing, then let Ad4! help you. We will create a strategy that is best for your business because that is what we do- STRATEGY! Call Felica at (256)-426-2718 or email her at felica@ad4group.com.

Meet the Author

Sarah Otto is Ad4!’s research-savvy, Executive Manager. In this position, she manages current production schedules and is in charge of new business development.

Otto’s incredible knack for using networking tools like LinkedIn has gained Ad4! both a local and a national audience with business owners and influencers. If you find her on LinkedIn, you will see that she proudly refers to ...
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