You’ve done all your research and think you’re ready to open up shop and start selling your product. How do you know you’ve got the product or service right? Like every other step in this process, you need a well defined goal and plan to get you there. Outside of running out of cash, lacking […]
Marketing Plan Template: Market Strategy Part 1 Read More »
This week we are looking at Company in your market analysis. Here is the market analysis template again, for your reference. Market Analysis Industry Description of Industry Industry Trends Market Segment(s) Distribution Channels Competition Direct & Indirect Competition Strengths & Weaknesses Customers Demographics Company Company Profile SWOT Analysis Company Just as you looked closely at
Marketing Plan Template: Market Analysis Part 4 Read More »
This week we are looking at Customers in your market analysis. Here is the market analysis template again, for your reference. Market Analysis Industry Description of Industry Industry Trends Market Segment(s) Distribution Channels Competition Direct & Indirect Competition Strengths & Weaknesses Customers Demographics Company Company Profile SWOT Analysis Customers Who are your customers? Do you
Marketing Plan Template: Market Analysis Part 3 Read More »
This week we are looking at Competition in your market analysis. Here is the market analysis template again, for your reference. Market Analysis Industry Description of Industry Industry Trends Market Segment(s) Distribution Channels Competition Direct & Indirect Competition Strengths & Weaknesses Customers Demographics Company Company Profile SWOT Analysis Competition Determine who your direct and indirect
Marketing Plan Template: Market Analysis Part 2 Read More »
This book will be laid out in sections. We’ll give you the template first with details and explanation following. If you understand the template, you can wiz right through the process. If there’s something you need a little help with, read the details. The Marketing Plan Template is comprised of three main steps: research, strategy
Marketing Plan Template: Market Analysis Part 1 Read More »
In order to identify and understand your market, segments, competition, distribution channels and customers, you’re going to have to do some research. Even a seasoned industry pro will start by doing some research. Where will you get the information that you need? There are many sources of information and in the age of the Internet,
Marketing Plan Template: Market Research Read More »
When developing a marketing plan it is important to know the lingo so a few definitions may be in order. The following terms are used to describe markets, functions, and tools used in the marketing area. Market Analysis: This is a brief restatement of the market conditions, trends and major opportunities and threats. Market Segments:
Marketing Plan Template: Definitions Read More »
In 2011, my former business partner and friend, Chris Gattis, and I published our first book together. The title of our book was “Marketing Plan Template”. I had never worked on my own book before, so I had no clue where to start. The good news, Chris had written books before, and knew exactly
Marketing Plan Template: Writing Marketing Plans for Small Business Read More »
Your customers’ insight into your business is worth money. It’s worth a lot of money when it comes down to it. Why? Because your customers have buying power: the kind of power that keeps your lights on. And they have already gone through the ups and downs of a buying decision. Some of them even
What A Free Survey Can Do For Your Business Read More »
Two weeks ago I blogged on why a free survey was invaluable. I mean – the potential of capturing meaningful data that can literally breakdown barriers that might keep people from making a purchasing decision is there. So let’s get right to it. I’ve chosen to build my survey through Survey Monkey because they’ve already
How to Create a Survey Customers Will Answer Read More »
