Red Pencil Blog

This week we are looking at Customers in your market analysis. Here is the market analysis template again, for your reference. Market Analysis Industry Description of Industry Industry Trends Market Segment(s) Distribution Channels Competition Direct & Indirect Competition Strengths & Weaknesses Customers Demographics Company Company Profile SWOT Analysis Customers Who are your customers? Do you […]

This week we are looking at Competition in your market analysis. Here is the market analysis template again, for your reference. Market Analysis Industry Description of Industry Industry Trends Market Segment(s) Distribution Channels Competition Direct & Indirect Competition Strengths & Weaknesses Customers Demographics Company Company Profile SWOT Analysis Competition Determine who your direct and indirect

This book will be laid out in sections. We’ll give you the template first with details and explanation following. If you understand the template, you can wiz right through the process. If there’s something you need a little help with, read the details. The Marketing Plan Template is comprised of three main steps: research, strategy

In order to identify and understand your market, segments, competition, distribution channels and customers, you’re going to have to do some research. Even a seasoned industry pro will start by doing some research. Where will you get the information that you need? There are many sources of information and in the age of the Internet,

When developing a marketing plan it is important to know the lingo so a few definitions may be in order. The following terms are used to describe markets, functions, and tools used in the marketing area. Market Analysis: This is a brief restatement of the market conditions, trends and major opportunities and threats. Market Segments: