Branding has become the foremost way companies distinguish themselves. In fact, it is not limited to companies. People – such as actors and athletes – concern themselves with their “brand” to make sure their image and reputations are acceptable. Athletic teams at the professional and, even, college levels ensure their “brands” are unique and go […]
Brand X: Don’t get lost in the crowd Read More »
Did you know that a staggering 90% of business executives spend less than one hour per month discussing strategy? Even worse, studies show that more than 95% of a typical workforce doesn’t understand its company’s strategy. Your business strategy is crucial. Refining that strategy (and educating your employees) can help keep your company ahead of the curve
Be More Strategic in Your Thinking Read More »
Are You A Strategist? Find Out in Two Minutes. As a business leader, does your company have a solid, long-term aim, or do you simply take things as they come? Are you proactive in insisting on a more satisfactory experience for your client with a personal touch, or are you more of the passive type?
Are You A Strategist? Find Out in Two Minutes. Read More »
There is a massive difference between having a “plan” and having a “strategy.” Do you know the difference? Here’s an illustration: You’re asked to host a last-minute dinner meeting tonight for a prospective client you have been courting for months. You’ve been waiting on this big break for months, and you’re sure that a successful evening will
Strategy or Plan: Know the Difference in Four Minutes! Read More »
We all do it. As business owners, we can all get caught up in running a business and look up one day to find that our right-hand man or woman has found a better offer. A lot of the time, his or her decision has spawned from a life-change like marriage or relocation. Other times,
What Your Employee Wants Almost as Bad as a Raise Read More »
If you are looking to give your company an edge over your competition, the first thing you should do is find out how you can make your service more convenient. Large companies like Amazon, Redbox or even Publix have gotten extremely creative in making the purchasing process easier for the customers. And based on the
Make Your Business More Competitive with Convenience Read More »
Marketing use to be a steady uphill battle for many startups and small businesses, but all that has changed with the internet and social media. Don’t get me wrong, it is still a battle, however, digital marketing has made the mission of establishing a presence less daunting. People may argue that it “levels the playing field” by giving smaller
4 Marketing Tips for Small Businesses Read More »
ROI, or Return on Investment, is THE measure of effectiveness for advertising campaigns. Ad4! is blessed is lots of great clients, and one of our favorites is AMG, Audiology Management Group, Inc. The Audiology Management Group is an ENT member group designed to help make hearing clinics successful. Their High-Performance Clinic (HPC) model was developed after
ROI: An AMG Case Study Read More »
The final part of more effective media buying consists of 3 steps. Step One: Situation Analysis. Who/what is your competition? How do their products compare to yours? What makes your accounts and services stand out? Who is your target market? Where can you reach your target market? Step Two: Advertising Analysis What results do
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Audience Measurement Tools: Media outlets use a variety of means to monitor the size and characteristics of their audience. Here’s an overview of the most common measurement tools. Broadcast Television. ACNielsen is the major research company for broadcast television audience measurement. It assembles a “representative” sample of viewers and asks them to keep a
More Effective Media Buying: Part 2 Read More »
