It seems that everyone wants a brand these days. They want this brand – both personal and professional – to stand above the rest, be noticed, and be their calling card for success. All of that sounds wonderful, and, for the most part, it’s not too lofty a goal, unless that brand doesn’t quite live […]
Fonts and Colors in Branding Read More »
Press releases are funny things. You’re running a business or having an event, and you want to make sure the world knows about it, right? Many times, sending out a press release to folks in the media is exactly the right thing to do. You call them to follow up, keep your positive relationship in
Interactive Press Releases Read More »
It’s a question many of us in the publicity and marketing worlds struggle with: How to get your press release, likely one of dozens a working reporter receives in a day, noticed in a very crowded field. Local newsrooms are often understaffed, which can mean time for those working their beats is extremely limited. I
A Former Journalist Explains How to Get Your Press Release Noticed Read More »
