If you’re using content to market your business to consumers, you’re part of a growing trend. Business-to-consumer (B2C) marketers are now allocating 32 percent of their total marketing budgets to content marketing efforts, up from 25 percent last year, according to a survey by the Content Marketing Institute and MarketingProfs. But simply throwing content at […]
Don’t Publish Content Unless You Do This First Read More »
Maybe you know that providing useful, informative content is vital to marketing your small business. But actually producing, delivering and promoting that content—week after week—can be challenging. Just because you post an article or a video on your site doesn’t mean your potential customers will actually engage with your content or turn into loyal clients.
5 Ways to Create Content That Will Stick With Your Audience Read More »
Last year, when Blue Bell Ice Cream was linked to 10 food-borne infections, including three deaths, the beloved ice cream company faced a public relations disaster. It was bad enough that Blue Bell’s products were recalled and swept off the shelves of stores across the country. But the brand also suffered because of the company’s
Is Your Business Prepared for a PR Crisis? Read More »
