The first and most crucial step of a successful marketing strategy is to develop a deep understanding of your target audience. In a recent post we described the process of building a customer persona — an exercise through which you create a thorough description of the kind of person who is most likely to buy […]
How to Use Customer Personas Read More »
You’ve got a great product. And you’ve created some amazing content to tell everyone how great it is. So, you post that amazing content about your great product to the most popular social media channels. And wait. And … nothing happens. Minimal engagement, no new contact submissions, and no bump in sales. What the heck?
Are you truly speaking to your desired audiences? Read More »
HUNTSVILLE, AL October 2020- Ad4! Group, a local advertising and marketing agency, is proud to announce that Founder and Chief Strategist Felica Sparks will be joining the Committee of 100, one of Huntsville’s premiere leadership organizations. The Committee of 100 is an organization made up of business professionals who work to establish strategies that benefit
Local Business Owner to Join Committee of 100 Read More »
Hi guys! Many of you may be asked to shoot video while you are working from home. Maybe it is for your company’s social media marketing… or maybe it is part of your job but you normally have a camera-person. If you are faced with this you may be wondering, how in the world do I
Do it Yourself Video Read More »
On April 21, 2015, Google rolled out Mobilegeddon; yet more changes to its search algorithm aimed at mobile device searches. They never tell us exactly what they do or did, but in this case, they actually disclose that mobile search, as opposed to search on your laptop, was the beneficiary of their most recent tweaking.
Mobile-Friendly Marketing Read More »
You don’t have to be tech-savvy to spot trends and measure your company’s marketing efforts; you just have to pay attention. The following is a method of measuring marketing efforts that you can do with a phone, a pen and a sheet of paper: the call log. Here’s what you need to do, and why you
Effectively Measure Marketing with A Call Log Read More »
Ad4! is a creative company. We need creative and cool business cards. Business Cards: DONE Now, we need a cool business card holder. Where do you go when you need a very cool business card holder to hold very cool business cards? There was really only one choice: Julie Gill of Big Glass Art, right
The Artist and the Business Card Read More »
This segment of “5 Minutes with Felica,” is one of CEO and Founder of Ad4! Group, Felica Sparks,’ favorite topics: Generational Marketing. She has clear-cut convictions that come from years of studying trends, relying on strategic plans and successfully creating and buying media for clients. That’s right. She’s an expert on this topic, and we
A Formula for Generational Marketing Read More »
Austrian physicist Erwin Schrodinger proposed a thought experiment in 1935 to discuss the paradox of the Copenhagen interpretation of quantum mechanics. Any non-physicist fans of the TV sitcom The Big Bang Theory, are likely also familiar with paradox known as Schrodinger’s Cat. Schrodinger’s theoretical experiment places a living cat in a steel box with a
Schrödinger’s Cat and the Marketing Strategy Read More »
Effective marketing campaigns are more closely tied to your brand culture than you’d like to admit. As a Branding Agency in Huntsville, Alabama, we help businesses build a bridge of understanding between the two. I know, this isn’t what you wanted to hear. But, the fact is that customers and markets are fickle and your
5 Truths About Your Brand Read More »
