On April 21, 2015, Google rolled out Mobilegeddon; yet more changes to its search algorithm aimed at mobile device searches. They never tell us exactly what they do or did, but in this case, they actually disclose that mobile search, as opposed to search on your laptop, was the beneficiary of their most recent tweaking. […]
Mobile-Friendly Marketing Read More »
Ad4! is a creative company. We need creative and cool business cards. Business Cards: DONE Now, we need a cool business card holder. Where do you go when you need a very cool business card holder to hold very cool business cards? There was really only one choice: Julie Gill of Big Glass Art, right
The Artist and the Business Card Read More »
Austrian physicist Erwin Schrodinger proposed a thought experiment in 1935 to discuss the paradox of the Copenhagen interpretation of quantum mechanics. Any non-physicist fans of the TV sitcom The Big Bang Theory, are likely also familiar with paradox known as Schrodinger’s Cat. Schrodinger’s theoretical experiment places a living cat in a steel box with a
Schrödinger’s Cat and the Marketing Strategy Read More »
Effective marketing campaigns are more closely tied to your brand culture than you’d like to admit. As a Branding Agency in Huntsville, Alabama, we help businesses build a bridge of understanding between the two. I know, this isn’t what you wanted to hear. But, the fact is that customers and markets are fickle and your
5 Truths About Your Brand Read More »
Researchers suggest that we are exposed to a million or more brands each year. We are exposed to brands and ads everywhere we look. In fact, I just counted 68 different brands visible on things sitting on my desk, not counting the stack of business cards. At work, we see them on the internet and
Why Bother With Branding? Read More »
Many manufacturers that we work with are confused about marketing their products. And while we recognize that we do this for a living, I’ll let you in on a little secret: Marketing for manufacturers is exactly the same as marketing for other businesses. Whether we’re teaching others how to market or creating a strategy for
Marketing For Manufacturers Read More »
So you want to start a business blog? It’s a popular thing to do these days. There are lots of people who start a blog. Not so many of them actually finish a blog. So, before you get started, I have one question: You do realize that a blog requires writing, don’t you? And that
Start a Blog for Your Business Read More »
Many people are starting to understand a few things about social media that maybe they feared from the very beginning. Like, just setting up a Facebook account isn’t going to drive massive amounts of business into your store. We often hear social media thrown about as a panacea for all sales and marketing problems. But just
Is Social Media leaving you feeling cheated? Read More »
Branding tells a story. It tells your story. In this case, the ‘you’ is a city, county, town, or economic development area; a community. But why does a community need to brand itself? Prospective employers and site selectors are trying to match the personality of the community to that of the company looking for a
Why Community Branding is Important Read More »
We had some fun with the Coach Christmas commercial last week. Now for one that’s a little more serious. SPOILER ALERT: GET YOUR TISSUE READY We see all kinds of commercials during the holiday season. Everything from big production numbers to simple messages aimed at reminding us whats really important in life. Anyone who knows
What You Want for Christmas Read More »
