Most business owners don’t do anything for no reason; in fact, to be successful, every step you take or decision you make should have a purpose and should help you achieve a bigger goal. You hire specific employees to complete tasks or contribute knowledge. You rent or designate an affordable, ample space to do work […]
Content Strategy 101: Everything Has a Purpose Read More »
Today, most business owners understand that having a website is vital to their survival and growth. Your website is your company’s virtual storefront, inviting current and potential customers to learn more about you and your products or services, place orders, schedule appointments, get directions, or even leave a review. It’s a multipurpose, multitasking, multifaceted marketing
What is Your Website Trying to Tell You? And Are You Listening? Read More »
When was the last time you wrote a letter, stuffed it in an envelope, and stuck it in your mailbox? That tedious task is virtually extinct thanks to texts, emails, and instant messaging. Do you still get a paper bill for your utilities and credit cards, and write a check for payment? Probably not since
Are Brochures, Flyers, and Handouts Still Relevant in the Digital Age? Read More »
Since its launch in late November 2022, there’s been tons of buzz in the media about ChatGPT, the artificial intelligence tool that follows instructions, answers questions, and can easily produce a full-length college-level essay within minutes of an assignment deadline. The potential of ChatGPT and models like it has inspired businesses to adapt AI for
Why Artificial Intelligence Will Never Replace Human Content Creators Read More »
Business owners wear a lot of hats, but unless you’re in the marketing or IT fields, “website designer” isn’t inscribed on one of your many caps. That’s probably why so many business websites become outdated, contain errors … or never come to fruition at all. These days, however, an out-of-date, issue-ridden, or nonexistent website just
Websites 101: A Pro’s Best Practices to Make a Powerful Impression Read More »
Have you ever been watching TV, reading a magazine, or scrolling through your social media feed and seen a perplexing advertisement? Something that just doesn’t seem to belong? Maybe you’re watching reruns of Murder, She Wrote and catch a commercial for acne cream, or you’re a young, busy bank executive whose Facebook feed is being
Media Buying Basics Read More »
Does your organization have a public relations strategy? Do you know how to build one? Or more fundamentally, do you know what public relations really means? For too many businesses, the answer to all three questions is, “Ummmm …. Maybe? Well, OK, no.” If this is you, don’t worry. You’re certainly not alone. Unfortunately, some
Powerful Public Relations Read More »
At Ad4! Group, we’re all about stories. We help businesses and individuals alike create, shape, and/or share the stories that make them who they are … or who they want to be. Those stories are an integral piece of building a brand, whether that brand is for an organization or a single person. Another thing
Loud and Proud: A Personal Story of Personal Branding Read More »
No matter what kind of business you’re in, you know that establishing a brand — a look, feel, and way of doing things that evokes a certain desired response from consumers — is essential. There’s another type of branding, though, that is equally important for anyone who wants to differentiate themselves — whether that’s among
What’s Your Personal Brand? Read More »
Every single business or organization needs a brand identity that tells their story. Branding consists of a lot of different elements — tangible things like your logo, color scheme, and tagline, as well as intangible things like your values and unique selling proposition. You want your customers to recognize your brand, feel something when they
