How can you tell if your brand is working for your business? Is your brand working for you? Business owners are generally reluctant to change or update their brand, and rightfully so. But is your brand a good reflection of your company vision? Maybe the better question is do you know what your company stands […]
Is your brand working? Read More »
Ad4! knows branding. I frequently speak to groups about branding and how to use brand culture to drive business improvement. Last March, I spoke at the Industry Week Roundtable in the Rockies event in Vail, Colorado. The event is designed to support economic developers in their never-ending quest to position their community in a positive
Can you keep a secret? Read More »
Once upon a time the land was filled with only one method of marketing. At first, it was good, and people were happy. Posters on lampposts informed them of exciting events about which they otherwise might not have learned. Newspaper ads announced must-have products and life-changing services. The postal service delivered catalogs full of every
Inbound Marketing vs. Account-Based Marketing: Should You Choose Just One? Read More »
Grammar nerds everywhere are worried that we’re witnessing the demise of the English language as we know it. And for good reason. There’s no denying that the English language has evolved dramatically since the advent of social media and instant messaging. Textspeak, or textese, is practically a new, separate language, cursive writing is disappearing from
RIP Grammar: Are Proper Spelling, Punctuation and Structure Dead and Gone? Read More »
If you’re reading this post, you probably understand the importance of adding blog content to your company’s website. A blog can help you establish yourself as the one-and-only wizard of whatever it is you do, help you get found online, and give you an excuse to keep in touch with your customers (whom you’ve magically
Blogging for Business Owners 101 Read More »
It seems that everyone wants a brand these days. They want this brand – both personal and professional – to stand above the rest, be noticed, and be their calling card for success. All of that sounds wonderful, and, for the most part, it’s not too lofty a goal, unless that brand doesn’t quite live
Fonts and Colors in Branding Read More »
Press releases are funny things. You’re running a business or having an event, and you want to make sure the world knows about it, right? Many times, sending out a press release to folks in the media is exactly the right thing to do. You call them to follow up, keep your positive relationship in
Interactive Press Releases Read More »
It’s a question many of us in the publicity and marketing worlds struggle with: How to get your press release, likely one of dozens a working reporter receives in a day, noticed in a very crowded field. Local newsrooms are often understaffed, which can mean time for those working their beats is extremely limited. I
A Former Journalist Explains How to Get Your Press Release Noticed Read More »
Creating a marketing plan can be a simple exercise if you follow the plan. Do your research to understand your industry, market segments, competition, and customers. With a critical eye, review your own company’s pros and cons. Plan your strategy by identifying your unique sales proposition, brand, product pricing and distribution channels, and promotional goals.
Marketing Plan Template: Summary Read More »
Monitor Not to be forgotten is the last step, monitoring. It is just as important as the other steps, but frequently never happens. You’ve researched and planned and devised and scheduled and now you’re tired and just want to get to work. Your tactic takes place and start thinking about the next one without analyzing
Marketing Plan Template: Monitor Read More »
