Felica Sparks, founder and owner of Ad4! Group, among other things, is an expert media buyer. She has placed television, radio, billboards, and other types of advertising for local and international businesses over the years. Because she’s such a straight shooter, no-nonsense professional, I was able to sit down with Felica during a five minute break between business meetings and get […]
Media Buying With Felica Sparks Read More »
Branding tells a story. It tells your story. In this case, the ‘you’ is a city, county, town, or economic development area; a community. But why does a community need to brand itself? Prospective employers and site selectors are trying to match the personality of the community to that of the company looking for a
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You’re daughter turns 17 next month, and you’re about to pull the trigger on her first car. She’s been patient, or maybe you’ve made her be patient, and now it just comes down to which vehicle to buy. You’ve narrowed your search and test drove each vehicle. It’s the a cherry Honda Accord in the
Four Keys to Unlocking Great Customer Service Online & Offline Read More »
Although the brand promise of Ad4! Group has always been the same, Ad4! has enjoyed over 10 years of evolution of the Ad4! logo in the Huntsville, Alabama market. Enjoy the following history of symbols that have represented and sustained Ad4! since 2004. 2004: The original logo.Looking back, this one makes us smile. Felica had
The Ad4! Logo History Read More »
We had some fun with the Coach Christmas commercial last week. Now for one that’s a little more serious. SPOILER ALERT: GET YOUR TISSUE READY We see all kinds of commercials during the holiday season. Everything from big production numbers to simple messages aimed at reminding us whats really important in life. Anyone who knows
What You Want for Christmas Read More »
With nearly 1.2 million views, the ‘Holiday Film by Coach’, what you and I would call a commercial, is a hit. At least a viral hit. I love and hate this ad. https://youtu.be/2TJXbFdz3xY Why I Hate this Ad This one is easy. It represents all that is wrong with Christmas. Now I realize that not
Have You Been Naughty or Nice? Read More »
You thought up the perfect product. The design turned out better than you had imagined in your head. Your friends and family sport it whenever you’re around. There’s just one problem: No one’s buying. The solution to this problem may be hidden way back before production in the fine print. I’ll give you a clue.
4 Ways to Find Your Niche Market Read More »
Sure, the rebranding process probably sounds a little outrageous to any entrepreneur. I mean, who has time to try to isolate the perfect shade of “firetruck red” or choose between an octagon and a hexagon, right? Why Rebrand? But branding isn’t just about logos, taglines and colors. It’s about the consumer purchase process, and it
Rebranding Your Business Read More »
How can you tell if your brand is working for your business? Is your brand working for you? Business owners are generally reluctant to change or update their brand, and rightfully so. But is your brand a good reflection of your company vision? Maybe the better question is do you know what your company stands
Is your brand working? Read More »
Ad4! knows branding. I frequently speak to groups about branding and how to use brand culture to drive business improvement. Last March, I spoke at the Industry Week Roundtable in the Rockies event in Vail, Colorado. The event is designed to support economic developers in their never-ending quest to position their community in a positive
Can you keep a secret? Read More »
