For over a decade, Ad4! Group has partnered with Free 2 Teach, a nonprofit that supports teachers in Madison County, Alabama, by providing free classroom supplies. Serving thousands of educators, Free 2 Teach has an immeasurable impact on students, teachers, and our community’s future workforce. With this latest website redesign, we aimed to enhance their […]
The Story Behind Free 2 Teach’s New Website Read More »
Huntsville, AL – Ad4! Group, North Alabama’s premier marketing and public relations agency, has announced the launch of a new brand, book promotion tour, and speaking/mentorship initiative for Huntsville businessman, author, and leader Frank J. Williams, “I’ve known Frank personally and professionally for years,” says Felica Sparks, founder of Ad4! Group. “I’ve been amazed by
Frank J. Williams Launches Inspiring New Brand and Speaking Initiative Read More »
You don’t need a time machine to see how running a business has changed in just the last 40 years. New productivity methodologies have appeared (Six Sigma, lean manufacturing, total quality management, etc.). Advertising has evolved (social, digital, mobile, etc.). Computers and emerging technologies have completely upended the way everything is done, from communications to
The Consultant-Leader Relationship Read More »
It’s a question many of us in the publicity and marketing worlds struggle with: How to get your press release, likely one of dozens a working reporter receives in a day, noticed in a very crowded field. Local newsrooms are often understaffed, which can mean time for those working their beats is extremely limited. I
A Former Journalist Explains How to Get Your Press Release Noticed Read More »
Creating a marketing plan can be a simple exercise if you follow the plan. Do your research to understand your industry, market segments, competition, and customers. With a critical eye, review your own company’s pros and cons. Plan your strategy by identifying your unique sales proposition, brand, product pricing and distribution channels, and promotional goals.
Marketing Plan Template: Summary Read More »
Monitor Not to be forgotten is the last step, monitoring. It is just as important as the other steps, but frequently never happens. You’ve researched and planned and devised and scheduled and now you’re tired and just want to get to work. Your tactic takes place and start thinking about the next one without analyzing
Marketing Plan Template: Monitor Read More »
This week we will look into Putting it to Work. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work The Action Plan Putting these various tactics into practice is the key to the marketing plan. If you don’t actually do something, nothing
Marketing Plan Template: Action Plan Part 4 Read More »
This week we will look into Networking. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work Networking Networking is a free or low-cost promotion strategy that puts you in front of customers, competitors, other local business owners and employees and individuals who
Marketing Plan Template: Action Plan Part 3 Read More »
This week we will look into PR Campaigns. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work Public Relations While public relations has a different meaning in a large corporate setting, the small business can use many free methods to get their
Marketing Plan Template: Action Plan Part 2 Read More »
The action plan step is the tactical or implementation phase for putting your strategy into practice. The action plan phase of your plan could have dozens of different tactics for promoting and advertising your products or company. The specific tactics you choose will depend on your specific situation, budget, goals and timeframe. We’ll cover some
Marketing Plan Template: Action Plan Part 1 Read More »
