Branding has become the foremost way companies distinguish themselves. In fact, it is not limited to companies. People – such as actors and athletes – concern themselves with their “brand” to make sure their image and reputations are acceptable. Athletic teams at the professional and, even, college levels ensure their “brands” are unique and go […]
Brand X: Don’t get lost in the crowd Read More »
There’s an old saying: “You can’t judge a book by its cover.” In today’s marketplace and society, we can modify that to “You can’t judge a business by its website.” While that may be the case in some instances, people do judge businesses by their websites. And, unfortunately, to a lot of business owners, web
Building a Website with Your Customer In Mind Read More »
So, you have your brand and are ready to line up customers and clients. The website is up and running and a marketing strategy is ready for you. However, there is one more crucial element to help reel in the next business opportunity. Content. It’s the lifeblood of marketing. Or, rather, one definition of content refers to
Are You Content With Your Content? Read More »
Sometimes you just need a second opinion. You’re elbows deep in the day-to-day functions of your business and you rarely get out of your industry long enough to take a breath. We’ve seen it a thousand times, and as a matter of fact, looking in from the outside is what we do best! Ad4! can
Need a Second Opinion on Your Business Development? Read More »
