Patricia Hartley

Megaphones & Fishing Poles: How “Getting the Word Out” Has Evolved Since 2004

Marketing /

As our Ad4! Group team celebrates our 20th year helping businesses and individuals with their marketing, branding, public relations, and communications needs, we can’t help but reflect on how things have changed in such a relatively short time. Technology and trends have had a huge impact on every service Ad4 offers, but one of the […]

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Frank J. Williams Launches Inspiring New Brand and Speaking Initiative

Client Success, News /

Huntsville, AL – Ad4! Group, North Alabama’s premier marketing and public relations agency, has announced the launch of a new brand, book promotion tour, and speaking/mentorship initiative for Huntsville businessman, author, and leader Frank J. Williams,  “I’ve known Frank personally and professionally for years,” says Felica Sparks, founder of Ad4! Group. “I’ve been amazed by

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Does Your Brand Need a Refresh? Here’s How You Can Tell If It’s Time

Branding /

No business, even the most mundane, can truly flourish without a distinct brand — those special ingredients that define your brand’s look, feel, and personality. Your brand can be as simple as, well, you and your personal characteristics, talents, and presentation, if you’re a sole proprietorship, or as elaborate as a full suite of carefully-selected elements, including

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Is There Still Value in a Humanized Approach to Public Relations?

Marketing /

Authenticity. Transparency. Integrity. These terms are tossed around a lot lately, especially in the world of public relations and marketing. At the same time, photos are being edited to ridiculous lengths and blogs and posts are being churned out in mere seconds with just a few commands. Digital tools are making it almost impossible to

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Old School Still Rules: Why Some Marketing and PR Tactics Will Never Change

Marketing /

Recently, Ad4! Group has been reflecting on our 20 first years managing all things marketing, public relations, and web development for hundreds of clients. One thing we’ve realized is that although every year has brought advances in tools, technology, trends, and tastes, there are some aspects and approaches in our field that haven’t really changed

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Three Things We Learned from 2023’s PR and Marketing Hits and Misses

Marketing /

From February’s Breaking Bad/PopCorners Super Bowl ad to the ongoing TayVis phenomenon, 2023 was an interesting year in marketing and public relations. Together, we witnessed brand meltdowns, halftime show pregnancy announcements, and loads of pop culture nostalgia showing up in everything from fast food to movie theaters. So how can your business or brand benefit

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What is Your Website Trying to Tell You? And Are You Listening?

Marketing, Strategy /

Today, most business owners understand that having a website is vital to their survival and growth. Your website is your company’s virtual storefront, inviting current and potential customers to learn more about you and your products or services, place orders, schedule appointments, get directions, or even leave a review. It’s a multipurpose, multitasking, multifaceted marketing

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Are Brochures, Flyers, and Handouts Still Relevant in the Digital Age?

Advertising, Branding, Content, Marketing /

When was the last time you wrote a letter, stuffed it in an envelope, and stuck it in your mailbox? That tedious task is virtually extinct thanks to texts, emails, and instant messaging. Do you still get a paper bill for your utilities and credit cards, and write a check for payment? Probably not since

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