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Red Pencil Blog

Oct 26 2015

Red Pencil Affair!

1 Comment / Branding / Emily Heinkel

Sure, brie on crackers, pork roast and a sweet moscato says “Thank you,” but the way we really show you we care is in our strategies, in our proposals, in our excellent media buys.  An Ad4! Group get-together is just the icing on the cake!  We care about you as a person. We care about […]

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Oct 20 2015

Day #1: An introduction to chemo!

3 Comments / Our Stories / Chris Gattis

I will be documenting my experience with chemo, at the request of my Ad4! friends, for all to see. I’ll post a follow-up here from time to time. I first knew I had cancer in the spring of 2011. I won’t bore you with the whole story today, but a few doctor visits, a biopsy,

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Oct 13 2015

Social Media: From Persuasion to Engagement

Marketing Strategy, Uncategorized / Emily Heinkel

It’s my Mother-In-Law’s birthday. She’s that sticky-sweet type, so she’s easy to shop for, but of course I want to get her something good. There’s a Tuesday Mornings not far from my house, and I’ll be in the vicinity of a Target sometime this week, but that’s not where I’m headed. I’m going to my favorite antique

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Oct 6 2015

What Marketers Can Learn From ‘The Boy Scout Motto’

Marketing Strategy / Chris Gattis

I have been involved with the Boy Scouts for many years. While I’m not currently doing any scouting, I was a Cub Scout, Webelo and Boy Scout as a kid. As an adult, I was an adult volunteer, Assistant Scoutmaster of a Troop in Ohio and started a Cub Scout pack in Georgia. One of

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Sep 15 2015

Quit Selling: Networking for Introverts

Marketing Strategy / Chris Gattis

Networking is one of the activities that all business people have to do from time-to-time. Whether you attend a Chamber of Commerce ‘After Hours’ event, a speed dating lunch, or you actually meet someone new on an elevator, networking is key new business development in most industries. I am continually astonished by the numbers of

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Aug 27 2015

Triple Ribbon Cutting

Client Success, News / Emily Heinkel

Well, we had the best time supporting three incredible hospitality and tourism businesses yesterday at the Triple Ribbon Cutting of Madison County Shuttle, My Memorable Event, and Windham Travel and Leisure. It’s so good to see incredible cross-industrial partnerships and friendships forming here in the Huntsville, Madison market. Never have I experienced such a camaraderie

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Aug 11 2015

Virtual Office Nurtures Small Business in Huntsville

Client Success / Emily Heinkel

A virtual office is an office without the boss. That’s the simple description that I learned from Kellie Andrews the CEO and Founder of The Huntsville Hub, a virtual office in the area. Many people are new to the concept of a virtual office so I asked her to explain it to me as If she

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Jul 7 2015

9 Ways to Avoid Working on Vacation

Uncategorized / Emily Heinkel

You’re on the beach in Cancun, Mexico. You know all of two words in Spanish, but you’re not even worried about it. You’ve waited all year to kick back with a Corona and finish the novel you’ve been in an on-again-off-again relationship with for the last five months. The weather is nice and you’re completely content with your

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Jun 30 2015

Q&A: Rodney Pennywell

Uncategorized / Emily Heinkel

Few people grow up and actually live out their childhood dreams. Even fewer numbers get there at the same time they reach the legal driving age. Rodney Pennywell is one of the few, the proud – Mr. Qualified, himself. Seriously though, the man decided before grade school that he wanted to be a pilot and was

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May 12 2015

8 Myths about Working as a Fine Glass Artist

1 Comment / Client Success / Emily Heinkel

Becoming a skilled artisan who onlookers admire and fans try to emulate is not always… well, a dream. Without the right plan, managing your own fine art business can look more like a nightmare. Julie Gill the stained glass artisan behind Big Glass Art says that you have to play nice with others and be tied to a strategic

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