Austrian physicist Erwin Schrodinger proposed a thought experiment in 1935 to discuss the paradox of the Copenhagen interpretation of quantum mechanics. Any non-physicist fans of the TV sitcom The Big Bang Theory, are likely also familiar with paradox known as Schrodinger’s Cat. Schrodinger’s theoretical experiment places a living cat in a steel box with a […]
Schrödinger’s Cat and the Marketing Strategy Read More »
Effective marketing campaigns are more closely tied to your brand culture than you’d like to admit. As a Branding Agency in Huntsville, Alabama, we help businesses build a bridge of understanding between the two. I know, this isn’t what you wanted to hear. But, the fact is that customers and markets are fickle and your
5 Truths About Your Brand Read More »
Researchers suggest that we are exposed to a million or more brands each year. We are exposed to brands and ads everywhere we look. In fact, I just counted 68 different brands visible on things sitting on my desk, not counting the stack of business cards. At work, we see them on the internet and
Why Bother With Branding? Read More »
Many manufacturers that we work with are confused about marketing their products. And while we recognize that we do this for a living, I’ll let you in on a little secret: Marketing for manufacturers is exactly the same as marketing for other businesses. Whether we’re teaching others how to market or creating a strategy for
Marketing For Manufacturers Read More »
So you want to start a business blog? It’s a popular thing to do these days. There are lots of people who start a blog. Not so many of them actually finish a blog. So, before you get started, I have one question: You do realize that a blog requires writing, don’t you? And that
Start a Blog for Your Business Read More »
Many people are starting to understand a few things about social media that maybe they feared from the very beginning. Like, just setting up a Facebook account isn’t going to drive massive amounts of business into your store. We often hear social media thrown about as a panacea for all sales and marketing problems. But just
Is Social Media leaving you feeling cheated? Read More »
Felica Sparks, founder and owner of Ad4! Group, among other things, is an expert media buyer. She has placed television, radio, billboards, and other types of advertising for local and international businesses over the years. Because she’s such a straight shooter, no-nonsense professional, I was able to sit down with Felica during a five minute break between business meetings and get
Media Buying With Felica Sparks Read More »
Branding tells a story. It tells your story. In this case, the ‘you’ is a city, county, town, or economic development area; a community. But why does a community need to brand itself? Prospective employers and site selectors are trying to match the personality of the community to that of the company looking for a
Why Community Branding is Important Read More »
You’re daughter turns 17 next month, and you’re about to pull the trigger on her first car. She’s been patient, or maybe you’ve made her be patient, and now it just comes down to which vehicle to buy. You’ve narrowed your search and test drove each vehicle. It’s the a cherry Honda Accord in the
Four Keys to Unlocking Great Customer Service Online & Offline Read More »
Although the brand promise of Ad4! Group has always been the same, Ad4! has enjoyed over 10 years of evolution of the Ad4! logo in the Huntsville, Alabama market. Enjoy the following history of symbols that have represented and sustained Ad4! since 2004. 2004: The original logo.Looking back, this one makes us smile. Felica had
The Ad4! Logo History Read More »
