This book will be laid out in sections. We’ll give you the template first with details and explanation following. If you understand the template, you can wiz right through the process. If there’s something you need a little help with, read the details. The Marketing Plan Template is comprised of three main steps: research, strategy […]
Marketing Plan Template: Market Analysis Part 1 Read More »
In order to identify and understand your market, segments, competition, distribution channels and customers, you’re going to have to do some research. Even a seasoned industry pro will start by doing some research. Where will you get the information that you need? There are many sources of information and in the age of the Internet,
Marketing Plan Template: Market Research Read More »
When developing a marketing plan it is important to know the lingo so a few definitions may be in order. The following terms are used to describe markets, functions, and tools used in the marketing area. Market Analysis: This is a brief restatement of the market conditions, trends and major opportunities and threats. Market Segments:
Marketing Plan Template: Definitions Read More »
In 2011, my former business partner and friend, Chris Gattis, and I published our first book together. The title of our book was “Marketing Plan Template”. I had never worked on my own book before, so I had no clue where to start. The good news, Chris had written books before, and knew exactly
Marketing Plan Template: Writing Marketing Plans for Small Business Read More »
Ad4! Group has been featured in the new edition of Progress Bank’s Tools for Success magazine. Check out pages 12-13 for 10 Questions You Should Ask Before Branding or Re-Branding. Let Ad4! Group step you through your company brand audit. Contact us today!
Progress Bank’s Tools for Success Read More »
Marketing use to be a steady uphill battle for many startups and small businesses, but all that has changed with the internet and social media. Don’t get me wrong, it is still a battle, however, digital marketing has made the mission of establishing a presence less daunting. People may argue that it “levels the playing field” by giving smaller
4 Marketing Tips for Small Businesses Read More »
You should keep an eye on what’s coming next so you can stay ahead of the competition. Effective marketing requires a regular knowledge of upcoming trends. Here are 4 marketing tips to help keep your business successful in 2017. 1. Blog Over the past few years, blogging is a trend that nearly every
4 Marketing Tips to help keep your business successful in 2017 Read More »
Deciding how to best market your business can be a struggle- not because marketing itself is hard, but because there are a number of components to consider. It can be time consuming, and many times, your attention and focus are needed elsewhere. So, what do you do? Creating a marketing department can consist of a number
Reasons to Outsource Your Marketing Read More »
