When we talk about Brand Strategy, usually the first issue we address is the visual, as the look of our brand to the eyes of others is crucial. But what about the SOUND of our brand?! Our ears play a massive role in brand identity. They’re right up there with our eyes. So what makes our ears […]
Sound That Sells: Creating A Conversion Point Through Sound Read More »
Did you know that a staggering 90% of business executives spend less than one hour per month discussing strategy? Even worse, studies show that more than 95% of a typical workforce doesn’t understand its company’s strategy. Your business strategy is crucial. Refining that strategy (and educating your employees) can help keep your company ahead of the curve
Be More Strategic in Your Thinking Read More »
Are You A Strategist? Find Out in Two Minutes. As a business leader, does your company have a solid, long-term aim, or do you simply take things as they come? Are you proactive in insisting on a more satisfactory experience for your client with a personal touch, or are you more of the passive type?
Are You A Strategist? Find Out in Two Minutes. Read More »
There is a massive difference between having a “plan” and having a “strategy.” Do you know the difference? Here’s an illustration: You’re asked to host a last-minute dinner meeting tonight for a prospective client you have been courting for months. You’ve been waiting on this big break for months, and you’re sure that a successful evening will
Strategy or Plan: Know the Difference in Four Minutes! Read More »
How do you brand your company in 3 seconds without saying a single word? Very simply. Employ an effective Sonic Logo! Your Sonic Logo is a major component of your company’s overall Audio Brand, and having the RIGHT Sonic Logo can push your Brand Promise and Unique Selling Proposition to the forefront. But how do we
How To Effectively Brand Your Company In 3 Seconds! Read More »
Ever see a TV commercial where the speaking voice just turns you off? That jarring voice makes the product seem unappealing, right? As the consumer, it’s not a big deal; but as a business owner, you’ll quickly learn that having a bad voice-over can seriously damage the effectiveness of your ad. When the person that
Who Speaks For Your Company? Read More »
Audio Branding is a crucial tool in our strategic arsenal, right up there with Visual Branding. If you don’t already employ Audio Branding as a component of your brand strategy, you are losing a valuable consumer touchpoint! Audio Branding Strategy can be defined as the discipline of using some unique proprietary sound and/or music to
Does Your Audio Brand Command Attention? Read More »
