Here’s a question for you small to medium-sized business owners: Have you ever seriously considered hiring a business consultant? If your answer is no, I’ll bet I can guess at least some of your objections: They’re too expensive We can solve our own problems in time I could just hire another employee with that expertise […]
5 Exceptional Reasons to Hire a Business Consultant Read More »
The latest marketing statistics prove what you’ve probably already realized — if you want to sell your product or service, you need video. But shooting a video people want to watch requires a massive budget, technical skills, and expensive equipment, right? Wrong! Chances are the equipment you need to create eye-catching video is something you’ve
Shoot Video Like a Pro Read More »
Video is having a moment. Zoom sessions have replaced conference calls. Musicians get their big breaks on TikTok instead of over the radio airwaves. And more screens are streaming YouTube videos than network programming. No matter what product or service you offer or who you offer it to, it’s highly probable that your target audience
5 Things to Know About Video Read More »
The first and most crucial step of a successful marketing strategy is to develop a deep understanding of your target audience. In a recent post we described the process of building a customer persona — an exercise through which you create a thorough description of the kind of person who is most likely to buy
How to Use Customer Personas Read More »
You’ve got a great product. And you’ve created some amazing content to tell everyone how great it is. So, you post that amazing content about your great product to the most popular social media channels. And wait. And … nothing happens. Minimal engagement, no new contact submissions, and no bump in sales. What the heck?
Are you truly speaking to your desired audiences? Read More »
Once upon a time the land was filled with only one method of marketing. At first, it was good, and people were happy. Posters on lampposts informed them of exciting events about which they otherwise might not have learned. Newspaper ads announced must-have products and life-changing services. The postal service delivered catalogs full of every
Inbound Marketing vs. Account-Based Marketing: Should You Choose Just One? Read More »
Grammar nerds everywhere are worried that we’re witnessing the demise of the English language as we know it. And for good reason. There’s no denying that the English language has evolved dramatically since the advent of social media and instant messaging. Textspeak, or textese, is practically a new, separate language, cursive writing is disappearing from
RIP Grammar: Are Proper Spelling, Punctuation and Structure Dead and Gone? Read More »
If you’re reading this post, you probably understand the importance of adding blog content to your company’s website. A blog can help you establish yourself as the one-and-only wizard of whatever it is you do, help you get found online, and give you an excuse to keep in touch with your customers (whom you’ve magically
Blogging for Business Owners 101 Read More »
